Conversational Marketing
June 12, 2023
The Next Frontier: How Generative AI is Transforming Marketing
Generative AI has taken the internet by storm, revolutionizing various industries with its ability to generate new and original data using machine-learning algorithms. By combining human expertise and creativity with generative AI, businesses can unlock its full potential and drive transformative change, as recognized by McKinsey. In fact, Gartner predicts that by 2025, large organizations will generate 30% of outbound marketing messages through AI, a significant increase from less than 2% in 2022. So, how can generative AI be leveraged effectively by marketers in their day-to-day activities? Let's explore some key applications. Crafting Effective Digital Marketing Messages Generative AI can assist marketers in creating the right message for display and search ads. It can also facilitate the generation of location-specific[...]
February 21, 2023
5 Key Considerations In Choosing The Right Chatbot Solution For Enterprises
The accelerating adoption of AI has boosted the popularity of virtual assistant (VA) chatbots among large enterprises to automate marketing efforts and improve customer experience. In simple terms, a chatbot is a software application designed to simulate and process conversations (either written or spoken) with human users. It can automate certain predefined tasks by interacting with a user through a chat interface on various digital channels including websites, mobile apps, and messaging apps like Facebook Messenger, Instagram, WhatsApp, LINE, etc. Choosing the right chatbot could deliver a real impact on marketing return on investment (ROI) and drive revenue growth for the business. With a wide range of options available in the market, the following five key considerations will help business[...]
February 15, 2023
Beyond Customer Delight: How to Foster Brand Loyalty Using AI Chatbots
In today's competitive marketplace, customer loyalty is more important than ever. Loyal customers are often willing to pay more for goods and services since they know they can expect a high level of quality and customer service. Businesses that are able to build a base of repeat customers will generate a steady stream of revenue, even during tough economic times. To build customer loyalty, businesses need to focus on creating exceptional customer service. With the advancement of technology, businesses are using automation such as AI chatbots to enhance customer experience. In this article, you will discover five ways in which you can use AI chatbots to foster brand loyalty by offering personalised recommendations and real-time experiences that build trust and[...]
January 27, 2023
6 Hacks Every B2C Brands Must Try for Better Facebook Ads Performance 2023
With roughly 3 billion monthly active users globally, Meta (Facebook) is the perfect platform for brands to reach and engage with their target audience. This is especially true for B2C brands who utilise the platform to attract customers and exert influence to increase sales. They can cast a wide net towards a large pool of potential customers that this giant social network has to offer. However, since the iOS 14+ updates in mid-2021, advertisers have experienced a significant impact on targeting, reporting, and optimization for ads performance. In order to overcome this challenge and optimise for better Facebook ads performance, here are some hacks B2C brands can consider: 1. Run Ads that Click To Messenger Why should you pay attention[...]
January 11, 2023
How to Set Up Ads that Click to WhatsApp for Success
Ranked the third most popular social media network in the world, WhatsApp is a force to be reckoned with. With two billion monthly active users and counting, it has grown from a simple app to help you chat with loved ones to one that is taking the business world by storm. The introduction of the WhatsApp Business Account has allowed businesses of all sizes to reach customers better. From providing updates to answering enquiries, WhatsApp for Business is a great messaging channel to help you improve customer experience. But how do you reach more potential customers, engage and nurture leads and build customer relationships? Running Meta (previously Facebook) ads that click to WhatsApp will help you get more out of[...]
December 22, 2022
How Travel & Hospitality Brands Can Transform Guest Experience with AI Chatbots
The travel and hospitality industry bore a significant brunt of the impact of the pandemic. In 2020, Asia Pacific, a fast-growing travel sector, was curbed by travel regulations. Long-term plans to improve the industry’s digital capabilities took a hit, with 36% of travel executives saying Covid-19 negatively impacted their digital transformation plans. As travel resumes to pre-pandemic levels, the travel and hospitality industry is finally recovering. With the sudden surge in demand, airlines and hotels must be prepared to face high numbers of customer enquiries and bookings. Travellers today are cautious when making an online booking. They must be able to get immediate responses for any of their concerns to ultimately lead them to complete a booking. Airlines and hotel[...]
November 25, 2022
Why Are Conversational Forms Better than Static Forms for Lead Generation?
When trying to get customers to reach us or leave their contact information, it’s common practice to direct them to the traditional static contact form. Why not make the dialogue between you and your customer flow easier using a conversational form instead? Consumers in this fast-paced social economy demand more engagement, interaction and conversations are essential to nurturing lead generation. A quick and cost effective way to meet this need is by using conversational forms instead of using static web forms. In Southeast Asia alone, consumers are expecting conversational commerce-driven approaches. This means that a static web form, where a customer has to wait hours or days for the brand to respond, might no longer cut it. 57% of Southeast[...]
October 18, 2022
WhatsApp Business Account: Why You Need One & How To Set It Up Easily
Probably one of the best messaging apps in the world, WhatsApp has come a long way since its launch in 2009. In Singapore, WhatsApp is the second most popular social media platform, 35% of Indonesians say WhatsApp is their favourite service. Why is WhatsApp so popular? Let’s see - it’s free, it’s easy and it’s a secure app for you to communicate daily and share your photos, videos and even GIFs and emojis. But WhatsApp isn’t just popular with everyday people. Business users are starting to see the potential that WhatsApp Business has to offer. In Southeast Asia, the need to scale businesses using mobile options for customers has become a must, and WhatsApp Business is possibly the quickest way[...]
October 6, 2022
How To Set Up An Effective Facebook Ad that Click to Messenger
Facebook Ads that Click to Messenger (CTM) are reshaping conversations between businesses and consumers. In this article, we explain what CTM Ads are, their advantages, how you can set one up and how integrating with AiChat’s platform can improve the results of your CTM campaigns. Conversational marketing, otherwise referred to as chat marketing or conversational commerce, is a concept of marketing centered around two-way conversations in a customer’s journey. Having genuine conversations with customers is crucial to building engagement and loyalty. One of the easiest ways to carry out conversational marketing efforts is through Facebook Messenger. In a study conducted by Facebook, it was found that 48% of respondents who shopped during the holidays are more likely to buy from[...]
October 3, 2022
Leverage Omnichannel Conversations To Drive Sales During The Holiday Season
When the Covid pandemic hit 2 years ago, more than 74% of the world’s consumers quickly moved to shop online and accelerated the speed of digital transformation across industries. As a result, the retail landscape has shifted with the lines between shopping online and offline blurring dramatically. With the holiday season coming up, a key challenge for merchants is recreating the same excellent customer experience that they experience in-store on their e-commerce storefronts. With online sales expected to peak during the upcoming holiday sales season, merchants are likely to see a sharp uptick in customer enquiries - and providing a positive customer experience for each of these requests across multiple platforms will prove to be crucial for brands looking to[...]