Conversational Marketing
September 12, 2024
Unlocking the Future of Social Commerce: Embrace WhatsApp Catalog and WhatsApp Pay Today
In today's digital landscape, social commerce seamlessly blends social media and e-commerce, allowing users to discover, engage with, and purchase products directly through their favorite apps. Social commerce, also known as social selling, is expected to reach $1.7 trillion in market size in 2024. This innovative approach enables businesses to connect with customers on a more personal level, providing a complete shopping experience without leaving the platform. Among the most powerful tools in this space is WhatsApp, with an estimated 3.03 billion users in 2024 and an impressive 98% open rate. By merging communication and commerce, WhatsApp has evolved beyond just a messaging app—it’s now a critical platform for businesses to drive sales and engage customers. WhatsApp is creating a[...]
August 26, 2024
Maximize Customer Engagement with WhatsApp Flows and Templates: The Future of Business Communication
In today's digital age, instant messaging has become an integral part of our daily lives. Two out of three people said they prefer to shop from a business they can message. One platform that has revolutionized the way we communicate is WhatsApp. According to Business of Apps, WhatsApp is the leading mobile messaging app globally, enabling businesses the power to connect with customers personally, at scale through messaging. With its user-friendly interface and robust features, WhatsApp has emerged as one of the most popular messaging apps worldwide with 2.8 billion users in 2023. WhatsApp has recently rolled out new features: WhatsApp Flows, that allows users to swiftly develop and deploy native, task-centric workflows on WhatsApp. In addition to this new[...]
March 4, 2024
Elevate Your Sales Strategy with Business Messaging During Ramadan
Ramadan, a sacred month in the Islamic calendar, presents not only a time of spiritual reflection but also a significant opportunity for businesses to enhance their connections through platforms like business messaging. With over half of Muslim consumers expected to increase spending during this period, leveraging effective communication tools becomes crucial for boosting sales. Communities, entrepreneurs, and customers witness a notable surge in sales during Ramadan. Food and beverage businesses can offer special promotions, Iftar buffets, and discounts. Fashion and beauty companies can attract customers with modest clothing deals. Charity organizations can initiate targeted campaigns to encourage donations. Understanding consumer behavior during Ramadan is vital for marketers and business owners to capitalise on the sales opportunities. Numerous potential customers allocate[...]
February 13, 2024
Crafting Your Ideal Martech Stack: A Blueprint for Marketers
In the dynamic landscape of marketing, curating an effective martech stack that delivers tangible business outcomes presents a formidable challenge. With a plethora of options available, selecting the right marketing technology tailored to your business needs can be akin to finding a needle in a haystack. However, armed with insights into emerging martech trends and market projections, marketers can navigate this landscape with confidence, optimizing their strategies for success. In the wake of the COVID-19 pandemic, marketing budgets witnessed a significant downturn, compelling marketers to seek tools that offer substantial ROI within budget constraints. The imperative for efficiency and efficacy has propelled the demand for integrated martech stacks, streamlining workflows and enhancing campaign effectiveness. Concurrently, heightened consumer expectations underscore the[...]
June 12, 2023
The Next Frontier: How Generative AI is Transforming Marketing
Generative AI has taken the internet by storm, revolutionizing various industries with its ability to generate new and original data using machine-learning algorithms. By combining human expertise and creativity with generative AI, businesses can unlock its full potential and drive transformative change, as recognized by McKinsey. In fact, Gartner predicts that by 2025, large organizations will generate 30% of outbound marketing messages through AI, a significant increase from less than 2% in 2022. So, how can generative AI be leveraged effectively by marketers in their day-to-day activities? Let's explore some key applications. Crafting Effective Digital Marketing Messages Generative AI can assist marketers in creating the right message for display and search ads. It can also facilitate the generation of location-specific[...]
February 21, 2023
5 Key Considerations In Choosing The Right Chatbot Solution For Enterprises
The accelerating adoption of AI has boosted the popularity of virtual assistant (VA) chatbots among large enterprises to automate marketing efforts and improve customer experience. In simple terms, a chatbot is a software application designed to simulate and process conversations (either written or spoken) with human users. It can automate certain predefined tasks by interacting with a user through a chat interface on various digital channels including websites, mobile apps, and messaging apps like Facebook Messenger, Instagram, WhatsApp, LINE, etc. Choosing the right chatbot could deliver a real impact on marketing return on investment (ROI) and drive revenue growth for the business. With a wide range of options available in the market, the following five key considerations will help business[...]
February 15, 2023
Beyond Customer Delight: How to Foster Brand Loyalty Using AI Chatbots
In today's competitive marketplace, customer loyalty is more important than ever. Loyal customers are often willing to pay more for goods and services since they know they can expect a high level of quality and customer service. Businesses that are able to build a base of repeat customers will generate a steady stream of revenue, even during tough economic times. To build customer loyalty, businesses need to focus on creating exceptional customer service. With the advancement of technology, businesses are using automation such as AI chatbots to enhance customer experience. In this article, you will discover five ways in which you can use AI chatbots to foster brand loyalty by offering personalised recommendations and real-time experiences that build trust and[...]
January 27, 2023
6 Hacks Every B2C Brands Must Try for Better Facebook Ads Performance 2023
With roughly 3 billion monthly active users globally, Meta (Facebook) is the perfect platform for brands to reach and engage with their target audience. This is especially true for B2C brands who utilise the platform to attract customers and exert influence to increase sales. They can cast a wide net towards a large pool of potential customers that this giant social network has to offer. However, since the iOS 14+ updates in mid-2021, advertisers have experienced a significant impact on targeting, reporting, and optimization for ads performance. In order to overcome this challenge and optimise for better Facebook ads performance, here are some hacks B2C brands can consider: 1. Run Ads that Click To Messenger Why should you pay attention[...]
January 11, 2023
How to Set Up Ads that Click to WhatsApp for Success
Ranked the third most popular social media network in the world, WhatsApp is a force to be reckoned with. With two billion monthly active users and counting, it has grown from a simple app to help you chat with loved ones to one that is taking the business world by storm. The introduction of the WhatsApp Business Account has allowed businesses of all sizes to reach customers better. From providing updates to answering enquiries, WhatsApp for Business is a great messaging channel to help you improve customer experience. But how do you reach more potential customers, engage and nurture leads and build customer relationships? Running Meta (previously Facebook) ads that click to WhatsApp will help you get more out of[...]
December 22, 2022
How Travel & Hospitality Brands Can Transform Guest Experience with AI Chatbots
The travel and hospitality industry bore a significant brunt of the impact of the pandemic. In 2020, Asia Pacific, a fast-growing travel sector, was curbed by travel regulations. Long-term plans to improve the industry’s digital capabilities took a hit, with 36% of travel executives saying Covid-19 negatively impacted their digital transformation plans. As travel resumes to pre-pandemic levels, the travel and hospitality industry is finally recovering. With the sudden surge in demand, airlines and hotels must be prepared to face high numbers of customer enquiries and bookings. Travellers today are cautious when making an online booking. They must be able to get immediate responses for any of their concerns to ultimately lead them to complete a booking. Airlines and hotel[...]