Conversational Marketing
September 29, 2022
The Ultimate WhatsApp Marketing Strategy For Business Growth
Did you know that since 2015, Adidas has been using WhatsApp for answering product-related questions and promoting new products? Also, to gain credibility and awareness from younger audiences globally, Absolut ran a WhatsApp Marketing campaign, which was so successful that even people who did not engage were aware of it! Closer to home, Singapore Airlines (SIA) is maximizing WhatsApp Business API, which allows their customers to receive the timely updated information. In Malaysia, Celcom became one of the first companies to use WhatsApp for customer service. WhatsApp Marketing is increasingly becoming an integral and mainstream aspect of marketing strategies for businesses of all sizes across Southeast Asia and beyond. If you are a small/medium business based anywhere in the region[...]
September 9, 2022
7 Facts & Stats About WhatsApp Marketing Every Savvy Marketer Must Know
As of 2022, WhatsApp has surpassed WeChat and Facebook Messenger to become the most popular mobile messenger app in the world at approximately two billion monthly active users. Part of the reason why WhatsApp is so widely used can be attributed to the app’s agility and adaptability to the needs of its users. Thus, it’s little wonder that marketers from many industries are choosing this platform to connect with their customers at scale. WhatsApp marketing, as it is now widely called, is a type of marketing via social messaging, which promotes a brand through the WhatsApp app. Through the WhatsApp Business platform, marketers are able to set up digital catalogues and set automated responses that ensure better customer engagement and[...]
September 2, 2022
How CMOs Leverage Intelligent Conversational AI to Maximise Leads & Drive Engagement
The current digital world causes rapid changes due to the demands of customers. This has led many Chief Marketing Officers (CMOs) to face the challenge of fulfilling customers’ needs at any time of the day. They risk losing customers if their brands could not provide a consistent customer experience throughout each stage of the customer journey. Since most consumers today are going online for purchases, CMOs have to gain a deeper understanding of customer experiences across the shopping journey, especially in the online space. Thus, there is an urgent need for CMOs to leverage on automation technology in order to compete with other businesses, generate higher return on investment (ROI), and expand business reach quickly. A Solution to Better Leads[...]
August 8, 2022
AI Chatbot for Small Business: How To Drive Sales & Unlock Revenue Growth
In this digital age, most of us have interacted with chatbots online at one point or another, sometimes without even realising. AI-powered chatbots can have full-fledged conversations that make people feel like they're talking with real people. According to Google Trends, interest in AI chatbots has grown four times over ten years. As the world moves toward Conversational AI, businesses are becoming increasingly susceptible to our need to be treated like humans in the service experience. AI chatbots can increase sales by an average of 67%. It is a significant number as the same report also stated that customers are willing to pay 17% more to do business with companies with great reputations regarding customer experience. That's why SME owners[...]
May 7, 2022
7 Strategies To Bring Excitement To Your Retail Store In Post-Covid Time
Retailers all over the world are looking for new ways to get shoppers to revisit retail stores. In the light of the post-Covid time and the accelerated pace of digital information, the future is challenging for retail stores, to say the least. But there is no need for fear. Here, we have detailed 7 digital marketing strategies that retailers can adopt today to engage customers in brand new way, from AI chatbot solutions to AR/VR, Click and Collect to Google Business Profile. Let’s get right into it. 1. Create Unique In-Store Shopping Experiences Here are two examples of how you can spice up your retail store experience. a) Offer In-Store Digital Browsing Options A very nifty practice is to offer a tablet[...]
October 11, 2021
AiChat partners with Google to help retailers engage shoppers with Business Messages Chatbots
Brands can transform customer care by routing inquiries to messaging conversations that agents can manage on AiChat’s unified messaging platform. Leading retailers like MR.DIY has already taken advantage of this integration to decrease costs and drive sales through conversational commerce. SINGAPORE — October 11, 2021 - South East Asia leader in conversational CX platform for retailers, AiChat, announced its partnership with Google’s Business Messages. AiChat is among the first set of South East Asia companies within the Business Messages ecosystem, setting the stage for an exciting relationship to come. This integration provides more resources for consumers to make their decisions online. For multi-location retailers, like MR.DIY, customers can click the message or chat option directly within Google Click-to-Message (CTM) Ads.[...]
September 8, 2021
AiChat Partners with Shakr to Bring Personalized Video Messages to Chatbot Marketing Campaigns
AiChat has announced a new partnership with Shakr, the leading creative automation solution for video. Together the companies are bringing AiChat’s chatbot marketing campaigns to the next level through the use of user generated personalized videos that are proven to increase engagement, organic reach, and conversions. The partnership was recently put to the test when AiChat worked with Shakr on a campaign for their client M1 Limited (M1), a subsidiary of Keppel Corporation, Singapore’s first digital network operator. AiChat and Shakr, both official Facebook Marketing Partners developed M1’s video chatbot marketing campaign called “Be” that was run using Facebook Messenger. Through social media promotions, a Facebook user would see the Be campaign which offered to help users send a personalized[...]
September 6, 2021
Increase Brand Loyalty Across Consumer Shopping Journey
Ecommerce retail in 2019 saw $3.5 trillion in sales, globally. In 2020, the US alone saw the highest growth in online retail in nearly two decades. With the evolving world and the continued need for consumers to stay home, these trends are going to continue through 2021 and beyond. We’ve reached an era where ecommerce will continue to grow and the demands of consumers for convenience will continue. Convenience and shopper engagement go hand in hand and brands need to continue to iterate and grow to meet their needs in a highly competitive landscape. Many businesses have taken the steps to modernize their businesses through better online payment methods, online subscriptions to encourage customer retention, review management for their products,[...]
August 9, 2021
From Chat to Conversion: A Quick Guide to Google’s Business Messages
Google is a driving force in all of our lives. The information it houses influences many of our decisions, both personally and as a business. Did you know that there are nearly 6 billion searches done on Google every day? To expand the way Google connects its users to the businesses they need, they introduced Google’s Business Messages. Customers expect to get information quickly on Google and these newer chat features help put that information into their hands. As a business, being ready to answers these questions is paramount to financial success and customer satisfaction. It’s an integral part of conversational advertising and one that your business should keep an eye on to stay ahead. Research shows that 75% of[...]
June 7, 2021
Facebook F8 2021 Recap: Messenger API for Instagram, new WhatsApp for Business features, and more
Facebook has announced a number of new developer tools, including several messaging features for businesses, at its virtual F8 software developer conference. This year, Facebook placed a focus on new features to help businesses communicate with consumers directly via its messaging services. This is a key focus for Facebook, which is seeking to enable more e-commerce transactions directly on its services and enable businesses to handle more of their customer support via Messenger, WhatsApp and Instagram. Messenger API for Instagram is officially here! Instagram Automation People come to Instagram to discover and connect with brands, with over 90% of Instagram users today follow at least one business, and messaging is the primary reason for this. Here are more reasons why[...]