Did you know that since 2015, Adidas has been using WhatsApp for answering product-related questions and promoting new products? Also, to gain credibility and awareness from younger audiences globally, Absolut ran a WhatsApp Marketing campaign, which was so successful that even people who did not engage were aware of it!
Closer to home, Singapore Airlines (SIA) is maximizing WhatsApp Business API, which allows their customers to receive the timely updated information. In Malaysia, Celcom became one of the first companies to use WhatsApp for customer service.
WhatsApp Marketing is increasingly becoming an integral and mainstream aspect of marketing strategies for businesses of all sizes across Southeast Asia and beyond. If you are a small/medium business based anywhere in the region or the world for that matter, it is high time you consider adding WhatsApp Business to your marketing stack.
To help you get started, we have come up with this comprehensive guide on WhatsApp Marketing, covering the fundamentals and benefits of this marketing tool, how to use it and more.