With more than 1.6 billion active users every month, WhatsApp is the world’s most popular messaging app. The app is most commonly known for communicating with anyone that owns a smartphone, whether its friends, family, or colleagues. But did you know that you can also use it for your customer communications? And that you can integrate it with a WhatsApp chatbot?
Before we get into that, you might be wondering about the benefits of establishing a business presence on WhatsApp. Here are some pretty impressive statistics that might surprise you:
- GlobeAir, an European private jet company, discovered that displaying their WhatsApp number on their site resulted in 27% more sales leads. This resulted from visitors initiating chats.
- According to a study by Nielsen, 67% of mobile messaging app users expect to use chat to communicate with businesses over the next two years. Furthermore, 53% of those surveyed indicated that they’re more likely to patronise a business that they can message directly.
- Messaging a prospective customer after making initial contact can raise conversion rates by 113%
What’s more, all your customer communications via WhatsApp can be made much easier with a WhatsApp chatbot. But for your businesses to be on WhatsApp in the first place, it needs a WhatsApp Business API.