The conversational chatbot is likely to play a large part in the future of digital marketing. With continued growth in messaging applications like WhatsApp, WeChat and Facebook Messenger, there is clearly a consumer demand for machine-based communications. In a survey by Usabilla at the start of 2019,[...]

The early adoption rate for chatbots is way higher when compared to the early growth stage of the mobile app. By the end of April 2018, Facebook Messenger developers alone had created 300,000 bots in their platform. This signifies the growth rate and adoption rate of chatbots[...]