Posts by: Jade Mai
August 8, 2022
AI Chatbot for Small Business: How To Drive Sales & Unlock Revenue Growth
In this digital age, most of us have interacted with chatbots online at one point or another, sometimes without even realising. AI-powered chatbots can have full-fledged conversations that make people feel like they're talking with real people. According to Google Trends, interest in AI chatbots has grown four times over ten years. As the world moves toward Conversational AI, businesses are becoming increasingly susceptible to our need to be treated like humans in the service experience. AI chatbots can increase sales by an average of 67%. It is a significant number as the same report also stated that customers are willing to pay 17% more to do business with companies with great reputations regarding customer experience. That's why SME owners[...]
July 1, 2022
7 Winning Strategies for Retail Ecommerce Chatbot
Adobe’s Trust Report 2022: APAC found that amid the rising digital economy, it has become difficult for brands to forge trust with consumers. APAC is home to digitally-savvy consumers that are demanding more from brands. The study found that consumers are constantly looking for personal and valuable experiences, and great content can all deliver a trust dividend– if done well. Missteps can put hard-fought customer loyalty and spending on the line. In fact, it has been reported that leaving consumers with unanswered queries can result in over $2 million in missed revenue per day. This is where conversational commerce (c-commerce) can step in. What is conversational commerce and why does it matter? First, let us understand what this means: The[...]
May 24, 2022
6 Ways To Deliver Personalization At Scale With AI Chatbot
Modern customers expect better customer service than in the past. They not only want quality products, but also expect fast and smooth end-to-end shopping experience. Businesses need to adapt customer service strategies to meet these expectations or risk losing customers. A survey of 1,000 Singaporean respondents has shown that 70% of Singaporean consumers want a personalized digital customer experience and would be more likely to buy again from brands which treat them like an individual, rather than like every other customer. Personalization can even be called a “hygiene factor”: customers take it for granted, but if a retailer gets it wrong, customers may depart for a competitor. On the other hand, tailoring your customer experiences to individual customers' wants and needs[...]
May 7, 2022
7 Strategies To Bring Excitement To Your Retail Store In Post-Covid Time
Retailers all over the world are looking for new ways to get shoppers to revisit retail stores. In the light of the post-Covid time and the accelerated pace of digital information, the future is challenging for retail stores, to say the least. But there is no need for fear. Here, we have detailed 7 digital marketing strategies that retailers can adopt today to engage customers in brand new way, from AI chatbot solutions to AR/VR, Click and Collect to Google Business Profile. Let’s get right into it. 1. Create Unique In-Store Shopping Experiences Here are two examples of how you can spice up your retail store experience. a) Offer In-Store Digital Browsing Options A very nifty practice is to offer a tablet[...]
March 4, 2022
How E-Commerce Chatbot Can Take Your Business To The Next Level
eCommerce chatbot was becoming increasingly relevant for online businesses from the middle of this decade. But when the Pandemic hit, and more than 84% of the world's consumers quickly moved to online shopping, conversational commerce became everything and the retail chatbot is now more important than ever. Retail chatbots help your business by improving the overall online customer experience. They can relentlessly carry on a personalized conversation with your customers, answer every little question they have, and that too at any hour of the day which is never possible with human employees. Today's customers are more demanding of services from their brands than ever before. Therefore, Customer Experience can solely make or break a business. In such a situation you will[...]
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