With roughly 3 billion monthly active users globally, Meta (Facebook) is the perfect platform for brands to reach and engage with their target audience. This is especially true for B2C brands who utilise the platform to attract customers and exert influence to increase sales. They can cast a wide net towards a large pool of potential customers that this giant social network has to offer.
However, since the iOS 14+ updates in mid-2021, advertisers have experienced a significant impact on targeting, reporting, and optimization for ads performance.
In order to overcome this challenge and optimise for better Facebook ads performance, here are some hacks B2C brands can consider: