Facebook Ads that Click to Messenger (CTM) are reshaping conversations between businesses and consumers. In this article, we explain what CTM Ads are, their advantages, how you can set one up and how integrating with AiChat’s platform can improve the results of your CTM campaigns.
Conversational marketing, otherwise referred to as chat marketing or conversational commerce, is a concept of marketing centered around two-way conversations in a customer’s journey. Having genuine conversations with customers is crucial to building engagement and loyalty.
One of the easiest ways to carry out conversational marketing efforts is through Facebook Messenger.
In a study conducted by Facebook, it was found that 48% of respondents who shopped during the holidays are more likely to buy from businesses that are easily contactable through instant messaging.