The accelerating adoption of AI has boosted the popularity of virtual assistant (VA) chatbots among large enterprises to automate marketing efforts and improve customer experience. In simple terms, a chatbot is a software application designed to simulate and process conversations (either written or spoken) with human users. It can automate certain predefined tasks by interacting with a user through a chat interface on various digital channels including websites, mobile apps, and messaging apps like Facebook Messenger, Instagram, WhatsApp, LINE, etc.
Choosing the right chatbot could deliver a real impact on marketing return on investment (ROI) and drive revenue growth for the business. With a wide range of options available in the market, the following five key considerations will help business leaders make an informed decision to engage a chatbot solution that aligns with their objectives.