Insights

Whether it’s your company’s website, Facebook page, or the humble email, there are just so many digital channels out there today. All of them are a powerful force for marketing what your business has to offer. However, marketing tasks like looking up customer information and categorising leads can be repetitive and time-consuming. Enter marketing automation, which is already helping countless businesses to reduce time and costs while converting more customers. In this article, we share what marketing automation really is, key statistics that will give you an idea of its place in businesses today, and 10 key marketing automation trends you need to know about in this digital transformation age. What is marketing automation? Marketing automation refers to marketing software[...]

More and more businesses today are embarking on a path of digital transformation. Naturally, there is no lack of technology solutions out there to meet this demand. If you’re a marketer or business owner exploring the possibility of implementing a marketing chatbot, you probably know that there are tons of options at your disposal. The question is how you can go about choosing the right one. In this guide, we share with you how to decide what’s the right marketing chatbot solution for you. If you still aren’t entirely convinced on what a marketing chatbot can do, we’ve highlighted several key benefits you can expect. Before we dive in, let’s share more on the concept of chatbot marketing. What is[...]