Whether it’s your company’s website, Facebook page, or the humble email, there are just so many digital channels out there today. All of them are a powerful force for marketing what your business has to offer. However, marketing tasks like looking up customer information and categorising leads can be repetitive and time-consuming. Enter marketing automation, which is already helping countless businesses to reduce time and costs while converting more customers.
In this article, we share what marketing automation really is, key statistics that will give you an idea of its place in businesses today, and 10 key marketing automation trends you need to know about in this digital transformation age.