Conversational Marketing
June 12, 2019
4 Reasons Why Chatbots Are The Future Of Digital Marketing
Instant messaging applications are on the rise, and they are the way people communicate with businesses. You’ll often find people using messaging platforms such as Telegram, Facebook, WeChat and WhatsApp to communicate instead of email or phone call. This gradual increase in the number of instant messaging app users is a huge positive for brands and businesses, only if they can take advantage of it. So what benefit does the increase in instant messaging app users bring? How can brands and businesses take advantage of this benefit? Chatbots provide the answers to these questions, as they give brands an avenue to reach out to the massive user base of various instant messaging platforms. It makes the instant messaging app user[...]
April 22, 2019
How AI/ML is practically being used now in marketing and eCommerce
Chatbots are computer simulations of human conversation and can be interacted with by text or voice. They are often one of the very first steps for a business to get started with AI. They can be integrated into websites, apps and social media messaging platforms such as Facebook Messenger to answer questions and capture data. In this article, we will share some practical use cases of AI chatbot in the marketing and ecommerce space. Leads Capturing Bots are good at capturing leads information and ensuring that the potential customers do not slip away even after office hours. They can help by qualifying the leads and smartly routing them to the respective departments for follow-ups. Importantly, bots can follow rules and[...]
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