Probably one of the best messaging apps in the world, WhatsApp has come a long way since its launch in 2009. In Singapore, WhatsApp is the second most popular social media platform, 35% of Indonesians say WhatsApp is their favourite service.
Why is WhatsApp so popular? Let’s see – it’s free, it’s easy and it’s a secure app for you to communicate daily and share your photos, videos and even GIFs and emojis.
But WhatsApp isn’t just popular with everyday people. Business users are starting to see the potential that WhatsApp Business has to offer. In Southeast Asia, the need to scale businesses using mobile options for customers has become a must, and WhatsApp Business is possibly the quickest way to establish a digital business or presence.