Conversational AI
November 2, 2022
Conversational Commerce for eCommerce Business: 4 Things Not To Miss
Every e-retailer understands the challenges of competing for customer’s attention in the crowded online space where a wide range of ads and multimedia content are dominating. For brands to attract and engage potential customers, be it on a website or social media platforms, there has to be a personalised, human-like way to approach them. Nearly 99% of Malaysians and Singaporeans own a smartphone, which translates to around 38 million users in total in the region. Smartphones allow access to a variety of services, including shopping and ecommerce. In February 2022, it is reported that 66% of smartphone users purchased a product or service online every week. It’s a no-brainer then, that many eCommerce merchants are tapping into mobile shopping with[...]
October 18, 2022
WhatsApp Business Account: Why You Need One & How To Set It Up Easily
Probably one of the best messaging apps in the world, WhatsApp has come a long way since its launch in 2009. In Singapore, WhatsApp is the second most popular social media platform, 35% of Indonesians say WhatsApp is their favourite service. Why is WhatsApp so popular? Let’s see - it’s free, it’s easy and it’s a secure app for you to communicate daily and share your photos, videos and even GIFs and emojis. But WhatsApp isn’t just popular with everyday people. Business users are starting to see the potential that WhatsApp Business has to offer. In Southeast Asia, the need to scale businesses using mobile options for customers has become a must, and WhatsApp Business is possibly the quickest way[...]
October 6, 2022
How To Set Up An Effective Facebook Ad that Click to Messenger
Facebook Ads that Click to Messenger (CTM) are reshaping conversations between businesses and consumers. In this article, we explain what CTM Ads are, their advantages, how you can set one up and how integrating with AiChat’s platform can improve the results of your CTM campaigns. Conversational marketing, otherwise referred to as chat marketing or conversational commerce, is a concept of marketing centered around two-way conversations in a customer’s journey. Having genuine conversations with customers is crucial to building engagement and loyalty. One of the easiest ways to carry out conversational marketing efforts is through Facebook Messenger. In a study conducted by Facebook, it was found that 48% of respondents who shopped during the holidays are more likely to buy from[...]
October 3, 2022
Leverage Omnichannel Conversations To Drive Sales During The Holiday Season
When the Covid pandemic hit 2 years ago, more than 74% of the world’s consumers quickly moved to shop online and accelerated the speed of digital transformation across industries. As a result, the retail landscape has shifted with the lines between shopping online and offline blurring dramatically. With the holiday season coming up, a key challenge for merchants is recreating the same excellent customer experience that they experience in-store on their e-commerce storefronts. With online sales expected to peak during the upcoming holiday sales season, merchants are likely to see a sharp uptick in customer enquiries - and providing a positive customer experience for each of these requests across multiple platforms will prove to be crucial for brands looking to[...]
September 29, 2022
The Ultimate WhatsApp Marketing Strategy For Business Growth
Did you know that since 2015, Adidas has been using WhatsApp for answering product-related questions and promoting new products? Also, to gain credibility and awareness from younger audiences globally, Absolut ran a WhatsApp Marketing campaign, which was so successful that even people who did not engage were aware of it! Closer to home, Singapore Airlines (SIA) is maximizing WhatsApp Business API, which allows their customers to receive the timely updated information. In Malaysia, Celcom became one of the first companies to use WhatsApp for customer service. WhatsApp Marketing is increasingly becoming an integral and mainstream aspect of marketing strategies for businesses of all sizes across Southeast Asia and beyond. If you are a small/medium business based anywhere in the region[...]
September 9, 2022
7 Facts & Stats About WhatsApp Marketing Every Savvy Marketer Must Know
As of 2022, WhatsApp has surpassed WeChat and Facebook Messenger to become the most popular mobile messenger app in the world at approximately two billion monthly active users. Part of the reason why WhatsApp is so widely used can be attributed to the app’s agility and adaptability to the needs of its users. Thus, it’s little wonder that marketers from many industries are choosing this platform to connect with their customers at scale. WhatsApp marketing, as it is now widely called, is a type of marketing via social messaging, which promotes a brand through the WhatsApp app. Through the WhatsApp Business platform, marketers are able to set up digital catalogues and set automated responses that ensure better customer engagement and[...]
September 2, 2022
How CMOs Leverage Intelligent Conversational AI to Maximise Leads & Drive Engagement
The current digital world causes rapid changes due to the demands of customers. This has led many Chief Marketing Officers (CMOs) to face the challenge of fulfilling customers’ needs at any time of the day. They risk losing customers if their brands could not provide a consistent customer experience throughout each stage of the customer journey. Since most consumers today are going online for purchases, CMOs have to gain a deeper understanding of customer experiences across the shopping journey, especially in the online space. Thus, there is an urgent need for CMOs to leverage on automation technology in order to compete with other businesses, generate higher return on investment (ROI), and expand business reach quickly. A Solution to Better Leads[...]
August 8, 2022
AI Chatbot for Small Business: How To Drive Sales & Unlock Revenue Growth
In this digital age, most of us have interacted with chatbots online at one point or another, sometimes without even realising. AI-powered chatbots can have full-fledged conversations that make people feel like they're talking with real people. According to Google Trends, interest in AI chatbots has grown four times over ten years. As the world moves toward Conversational AI, businesses are becoming increasingly susceptible to our need to be treated like humans in the service experience. AI chatbots can increase sales by an average of 67%. It is a significant number as the same report also stated that customers are willing to pay 17% more to do business with companies with great reputations regarding customer experience. That's why SME owners[...]
July 1, 2022
7 Winning Strategies for Retail Ecommerce Chatbot
Adobe’s Trust Report 2022: APAC found that amid the rising digital economy, it has become difficult for brands to forge trust with consumers. APAC is home to digitally-savvy consumers that are demanding more from brands. The study found that consumers are constantly looking for personal and valuable experiences, and great content can all deliver a trust dividend– if done well. Missteps can put hard-fought customer loyalty and spending on the line. In fact, it has been reported that leaving consumers with unanswered queries can result in over $2 million in missed revenue per day. This is where conversational commerce (c-commerce) can step in. What is conversational commerce and why does it matter? First, let us understand what this means: The[...]
May 24, 2022
6 Ways To Deliver Personalization At Scale With AI Chatbot
Modern customers expect better customer service than in the past. They not only want quality products, but also expect fast and smooth end-to-end shopping experience. Businesses need to adapt customer service strategies to meet these expectations or risk losing customers. A survey of 1,000 Singaporean respondents has shown that 70% of Singaporean consumers want a personalized digital customer experience and would be more likely to buy again from brands which treat them like an individual, rather than like every other customer. Personalization can even be called a “hygiene factor”: customers take it for granted, but if a retailer gets it wrong, customers may depart for a competitor. On the other hand, tailoring your customer experiences to individual customers' wants and needs[...]