Every e-retailer understands the challenges of competing for customer’s attention in the crowded online space where a wide range of ads and multimedia content are dominating. For brands to attract and engage potential customers, be it on a website or social media platforms, there has to be a personalised, human-like way to approach them.
Nearly 99% of Malaysians and Singaporeans own a smartphone, which translates to around 38 million users in total in the region. Smartphones allow access to a variety of services, including shopping and ecommerce. In February 2022, it is reported that 66% of smartphone users purchased a product or service online every week.
It’s a no-brainer then, that many eCommerce merchants are tapping into mobile shopping with conversational commerce to win customers online. Let’s nail down the basics and discover what exactly is this strategy, 4 ways to optimise it for growth and how to get started.