Posts by: AiChat
March 11, 2021
Why Retailers Should Use Chatbots to Transform Their Digital Marketing Strategy
Conversational Commerce, or what’s known as c-commerce, encompasses interactions when people and businesses connect through chat, with the intent to drive purchase of goods and services. According to a study by Facebook and Bain & Company, Southeast Asia consumers have the strongest preference for conversational commerce. With all the chatter across industries about chatbots, many retail brands are wondering if they should invest in these technologies to handle customer queries, improve customer service, and increase sales revenue. Yes, there’s a lot of talk about retail chatbots, only for their lack of human touch and natural language processing maturity. After all, human interaction is still something consumers seek. That said, IBM research found that consumer shopping behaviors have fundamentally changed thanks[...]
January 27, 2021
Marketing automation statistics and 2021 trends every business should know
Whether it’s your company’s website, Facebook page, or the humble email, there are just so many digital channels out there today. All of them are a powerful force for marketing what your business has to offer. However, marketing tasks like looking up customer information and categorising leads can be repetitive and time-consuming. Enter marketing automation, which is already helping countless businesses to reduce time and costs while converting more customers. In this article, we share what marketing automation really is, key statistics that will give you an idea of its place in businesses today, and 10 key marketing automation trends you need to know about in this digital transformation age. What is marketing automation? Marketing automation refers to marketing software[...]
January 15, 2021
How to Choose the Right Marketing Chatbot Solution for Your Business
More and more businesses today are embarking on a path of digital transformation. Naturally, there is no lack of technology solutions out there to meet this demand. If you’re a marketer or business owner exploring the possibility of implementing a marketing chatbot, you probably know that there are tons of options at your disposal. The question is how you can go about choosing the right one. In this guide, we share with you how to decide what’s the right marketing chatbot solution for you. If you still aren’t entirely convinced on what a marketing chatbot can do, we’ve highlighted several key benefits you can expect. Before we dive in, let’s share more on the concept of chatbot marketing. What is[...]
November 16, 2020
Chatbot in Malaysia: guide to chatbots and the benefits of using one
These days, it’s hard not to encounter a chatbot on the web. Whether it’s a government or eCommerce website, you’ve probably messaged website chatbots to pose a query, or had them greet you first. If you’re wondering whether to use a chatbot in Malaysia for your business and want to know what all the hype is, you’re in the right place. In this article, we explain to you what a chatbot is, key trends and statistics on usage, why you can consider using one, and examples of chatbots in Malaysia. What is a chatbot? In a nutshell, a chatbot is a computer programme that can simulate and process human conversation, either spoken or written. Communicating with a chatbot allows you[...]
November 4, 2020
WhatsApp Chatbot: Guide to the Whatsapp Business API and Chatbot Integration Benefits
With more than 1.6 billion active users every month, WhatsApp is the world’s most popular messaging app. The app is most commonly known for communicating with anyone that owns a smartphone, whether its friends, family, or colleagues. But did you know that you can also use it for your customer communications? And that you can integrate it with a WhatsApp chatbot? Before we get into that, you might be wondering about the benefits of establishing a business presence on WhatsApp. Here are some pretty impressive statistics that might surprise you: GlobeAir, an European private jet company, discovered that displaying their WhatsApp number on their site resulted in 27% more sales leads. This resulted from visitors initiating chats. According to a[...]
October 25, 2020
The Acceleration of Conversational Commerce adoption in pandemic times (Infographic)
The current times are still fogged with uncertainty and apprehension. Naturally, a global census indicates a shift of over 40% increase of online shopping behavior since the COVID-19 outbreak as we witness brands expedite their plans to optimise the online shopping experience and offerings. Unprecedented as it is, this shift isn’t foreign at all. The rise of social media channels and e-commerce giants, as well as the cohesive nature of both forming an ecosystem of sales cycles, have been around for years. So is chat, from calls to emails to live chat - these have been common features adopted by brands to enhance customer experience. What has changed then? Conversational Commerce, or what’s known as c-commerce, encompasses interactions when people[...]
July 22, 2020
Mental Health & AI
The world welcomed the start of a new decade with a virus outbreak which quickly escalated into the global pandemic, COVID-19. We have seen the devastating impacts of it across the globe as its transmission has left businesses around the world in dire straits. Indeed, it is a stressful and trying period for many, as people have to deal with uncertainty over health, career and finances. Our support systems need to be strong now, more than ever. Mental wellbeing has been reportedly under-addressed with primary emphasis placed on more pressing matters such as virus containment and economic recovery in these times. On top of that, being on lockdown makes it harder for individuals to seek treatment or therapy in person[...]
June 30, 2020
Mobile Sales Comes to “Live”
With safe distancing and crowd control measures implemented in varying degrees across the globe, brands have had to innovate around balancing the adherence to precautionary mandates whilst resuming sales activities. Source: Kia Singapore’s Facebook Page Cycle and Carriage Singapore exemplified this through their first ever Live Stream sales event via Facebook Live and Messenger. Teaming up with homegrown star, Aiken, from Night Owl Cinematics and us at AiChat, they brought the showroom experience to households for 2 models, the Kia Cerato GT Line and the Mitsubishi Outlander. The format was not foreign - Aiken and the respective car brand reps stood in front of a live camera and conversed over the perks of the model and more importantly, the promotion[...]
June 9, 2020
Amidst The Pandemic: 3 Trends in Retail and what lies ahead
Queue lines before you even enter a mall with contact tracing and temperature taking booths, dispersed pockets of merchants back in operation, limited capacity of patrons at any one time - these are but some of the measures that have become common with mall visits these days. The pandemic has undoubtedly impacted business activity at an unprecedented scale globally, with malls and physical retail footfall taking a hit. According to IDC, “growth estimates for global retail in 2020 will be halved from pre-COVID-19 forecasts”. But amidst the safe distancing measures and shopping restrictions, we’ve seen adaptation of consumer behaviors and retailers which point to new norms in the retail space, helmed by emphasis on digitisation efforts. 1. Heightened Curation E-commerce[...]
December 31, 2019
Security Matters: AiChat Is Now ISO 27001 Certified!
Maintaining the highest security standards is a constant focus for AiChat, and we are excited to share that we have achieved the security management standard, ISO 27001, certification! ISO (International Organization for Standardization) is a globally recognized independent, non-governmental organization that provides frameworks and standards to ensure that products and services are safe, reliable and of good quality. Among a larger family of security standards, ISO 27001 provides requirements for an information security management system (ISMS). The certification is the true global security standard and demonstrates that we follow best information security practices, have comprehensive security controls and implement a risk management-based program. Our management consistently conducts risk assessments, and our teams undergo training and awareness programs to ensure all[...]