Posts by: AiChat
September 6, 2021
Increase Brand Loyalty Across Consumer Shopping Journey
Ecommerce retail in 2019 saw $3.5 trillion in sales, globally. In 2020, the US alone saw the highest growth in online retail in nearly two decades. With the evolving world and the continued need for consumers to stay home, these trends are going to continue through 2021 and beyond. We’ve reached an era where ecommerce will continue to grow and the demands of consumers for convenience will continue. Convenience and shopper engagement go hand in hand and brands need to continue to iterate and grow to meet their needs in a highly competitive landscape. Many businesses have taken the steps to modernize their businesses through better online payment methods, online subscriptions to encourage customer retention, review management for their products,[...]
August 9, 2021
From Chat to Conversion: A Quick Guide to Google’s Business Messages
Google is a driving force in all of our lives. The information it houses influences many of our decisions, both personally and as a business. Did you know that there are nearly 6 billion searches done on Google every day? To expand the way Google connects its users to the businesses they need, they introduced Google’s Business Messages. Customers expect to get information quickly on Google and these newer chat features help put that information into their hands. As a business, being ready to answers these questions is paramount to financial success and customer satisfaction. It’s an integral part of conversational advertising and one that your business should keep an eye on to stay ahead. Research shows that 75% of[...]
June 7, 2021
Facebook F8 2021 Recap: Messenger API for Instagram, new WhatsApp for Business features, and more
Facebook has announced a number of new developer tools, including several messaging features for businesses, at its virtual F8 software developer conference. This year, Facebook placed a focus on new features to help businesses communicate with consumers directly via its messaging services. This is a key focus for Facebook, which is seeking to enable more e-commerce transactions directly on its services and enable businesses to handle more of their customer support via Messenger, WhatsApp and Instagram. Messenger API for Instagram is officially here! Instagram Automation People come to Instagram to discover and connect with brands, with over 90% of Instagram users today follow at least one business, and messaging is the primary reason for this. Here are more reasons why[...]
June 1, 2021
Contextual AI: The Future of Chatbots?
Technological advances such as the Internet and mobile connectivity have drastically reduced the cost that is associated with information retrieval - allowing customers to wander through various company websites, look at different vendors, and compare a wide range of products with each other with the click of a button. This reduction in switching costs has pushed businesses to implement marketing strategies which are heavily focused on capturing and keeping customer attention as much as possible. One of the key aspects of such a strategy is the deployment of an intelligent conversational chatbot which is able to provide website/application visitors with fine-grained information, custom-tailored nudges, and top-quality after-purchase service. Such human-chatbot interaction is rapidly growing and is becoming one of the[...]
May 23, 2021
3 Ways to Acquire Customers via Facebook Messenger
The present and future of communication is held firmly in messenger chat. Conversational marketing is a normal part of information gathering for the next generation of consumers. On Facebook alone, there are 10 billion messages sent between people and businesses on Messenger every month. This type of marketing holds unique processes for businesses, of which you may have not tried before, but it also converts followers to customers and increases click-throughs in a way that isn't common across other marketing methods, like email. In this article we will dive into three ways to acquire customers using Facebook Messenger advertising, automated follow ups, and engagement interaction strategies for better conversions with your marketing clients. Engage, qualify, convert, and keep customers through[...]
April 26, 2021
Conversational Advertising: Measuring the impact of Click-to-Message (CTM) Ads
Users everywhere already know and prefer messaging for friends and family, so why not provide that same engagement opportunity within your ad units? In today’s modern marketing landscape, this is known as Conversational Advertising. ? Conversational Advertising: digital ads that initiate conversation between your brand and consumers. Reports have shown that customers are seeking the ability to message brands. 89% of users want to connect with businesses via messaging, which they already know and prefer. 53% of customers are more likely to shop with businesses that they can message. Business leaders say chatbots have increased sales by 67% on average If you are planning to explore Conversational Advertising and test if it works for your brand, you will first need[...]
April 15, 2021
How to Improve Customer Service Response Time with an AI Chatbot
The modern-day customer is impatient. The moment internet users land on your site, the clock-to-conversion starts ticking. Did you know that 78% of customers buy from the company that responds to their inquiry first? If you response to the visitor after five minutes, the chances of lead conversion will drop significantly by 80%. In business, relationships are everything and every relationship starts with a conversation. Visitors do not come to your website to fill up contact form, they would prefer to speak to someone who can help out with their questions about your products and services. The CMO council has reported that customers has rated “fast response time” as the top most priority for good customer experience. Brands cannot afford to[...]
April 4, 2021
Why Conversational CX is the Modern Marketer’s Most Powerful Tool
Today’s customers are more connected and better informed than ever before. The stakes are high when it comes to making purchase decisions, and your competitors are only just a click away. That’s why product and pricing alone aren’t the only things that are important. You also need to offer a conversational customer experience that’s personalized to the unique needs of every individual. What is Conversational Customer Experience (CX)? Customer experience is the new marketing, and it has always revolved around facilitating meaningful conversations and building relationships with customers. Being personable and human in your approach is now the key to maintaining a solid brand reputation in the age of online reviews and social media. But CX is still widely viewed[...]
March 23, 2021
Integrate Social Messaging Into Your CX Mix
The usage of social messaging around the world is ever-increasing. Messaging apps have more users today than ‘traditional’ social media platforms. Six years ago, the number of monthly active users (MAUs) on the top four social messaging apps (WhatsApp, WeChat, Messenger and Viber) surpassed the number of MAUs of the top four social networks (Facebook, Instagram, Twitter and LinkedIn). In 2020, Social messaging has reached 2.7 billion active users worldwide. This growing trend has changed the landscape and how businesses interact with their customers. Businesses are looking for more ways to reach their customers, they're now entering the scene as well. In a recent research conducted by Salesforce, customers today demand a different type of relationship with brands, 71% of[...]
March 18, 2021
5 Powerful Strategies To Improve Customer Experience
With businesses actively pursuing customers outside their local area, nationwide and globally, there’s never been more competition. Even if you are the best at what you do or have a distinct niche, you need to connect and engage with your target audience at a high level. This includes strategies geared toward current customers and strategies that improve the customer experience for leads and new customers. Recent HubSpot research shows that increasing customer retention by 5% can increase revenues by between 25% - 95% . Combine this with the fact that it costs more to acquire a new customer than retain an existing one, the focus on maintaining good customer relationships must be a priority. Below are 5 powerful strategies that leverage[...]