Ecommerce retail in 2019 saw $3.5 trillion in sales, globally. In 2020, the US alone saw the highest growth in online retail in nearly two decades. With the evolving world and the continued need for consumers to stay home, these trends are going to continue through 2021 and beyond. We’ve reached an era where ecommerce will continue to grow and the demands of consumers for convenience will continue.
Convenience and shopper engagement go hand in hand and brands need to continue to iterate and grow to meet their needs in a highly competitive landscape. Many businesses have taken the steps to modernize their businesses through better online payment methods, online subscriptions to encourage customer retention, review management for their products, and smarter marketing efforts. But what is next? How can businesses stay ahead?
The answer is to make it easy or your customers to talk to your business. This is paramount because more than 50% of consumers feel that companies don’t make it easy to contact them, with 57% saying they often have trouble finding answers on the company’s website. That’s a startling statistic and when you think of your personal experiences trying to get in touch with a brand, it shows!