WhatsApp Business
September 9, 2022
7 Facts & Stats About WhatsApp Marketing Every Savvy Marketer Must Know
As of 2022, WhatsApp has surpassed WeChat and Facebook Messenger to become the most popular mobile messenger app in the world at approximately two billion monthly active users. Part of the reason why WhatsApp is so widely used can be attributed to the app’s agility and adaptability to the needs of its users. Thus, it’s little wonder that marketers from many industries are choosing this platform to connect with their customers at scale. WhatsApp marketing, as it is now widely called, is a type of marketing via social messaging, which promotes a brand through the WhatsApp app. Through the WhatsApp Business platform, marketers are able to set up digital catalogues and set automated responses that ensure better customer engagement and[...]
June 7, 2021
Facebook F8 2021 Recap: Messenger API for Instagram, new WhatsApp for Business features, and more
Facebook has announced a number of new developer tools, including several messaging features for businesses, at its virtual F8 software developer conference. This year, Facebook placed a focus on new features to help businesses communicate with consumers directly via its messaging services. This is a key focus for Facebook, which is seeking to enable more e-commerce transactions directly on its services and enable businesses to handle more of their customer support via Messenger, WhatsApp and Instagram. Messenger API for Instagram is officially here! Instagram Automation People come to Instagram to discover and connect with brands, with over 90% of Instagram users today follow at least one business, and messaging is the primary reason for this. Here are more reasons why[...]
November 4, 2020
WhatsApp Chatbot: Guide to the Whatsapp Business API and Chatbot Integration Benefits
With more than 1.6 billion active users every month, WhatsApp is the world’s most popular messaging app. The app is most commonly known for communicating with anyone that owns a smartphone, whether its friends, family, or colleagues. But did you know that you can also use it for your customer communications? And that you can integrate it with a WhatsApp chatbot? Before we get into that, you might be wondering about the benefits of establishing a business presence on WhatsApp. Here are some pretty impressive statistics that might surprise you: GlobeAir, an European private jet company, discovered that displaying their WhatsApp number on their site resulted in 27% more sales leads. This resulted from visitors initiating chats. According to a[...]
by AiChat
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