WhatsApp Business
July 20, 2023
WhatsApp’s Pricing: Navigate the New Terrain of Conversation Costs
Meta has recently announced changes to the conversation categories and pricing, set to take effect from June 1st, 2023. In this article, we will share what businesses need to know about the WhatsApp for Business API with AiChat, and how the new changes would impact your business. Old Pricing Model (until May 31, 2023) Previously, WhatsApp Business Platform used conversation-based pricing to charge a business. There are two types of conversation that comes through the WhatsApp Business Platform; business-initiated and user-initiated. In business-initiated conversations, the business starts the conversation using pre-approved message templates, while in user-initiated conversations, customers kickstart the conversation and businesses reply later. The pricing rates for messaging vary depending on whether it is a business-initiated or user-initiated[...]
January 11, 2023
How to Set Up Ads that Click to WhatsApp for Success
Ranked the third most popular social media network in the world, WhatsApp is a force to be reckoned with. With two billion monthly active users and counting, it has grown from a simple app to help you chat with loved ones to one that is taking the business world by storm. The introduction of the WhatsApp Business Account has allowed businesses of all sizes to reach customers better. From providing updates to answering enquiries, WhatsApp for Business is a great messaging channel to help you improve customer experience. But how do you reach more potential customers, engage and nurture leads and build customer relationships? Running Meta (previously Facebook) ads that click to WhatsApp will help you get more out of[...]
October 18, 2022
WhatsApp Business Account: Why You Need One & How To Set It Up Easily
Probably one of the best messaging apps in the world, WhatsApp has come a long way since its launch in 2009. In Singapore, WhatsApp is the second most popular social media platform, 35% of Indonesians say WhatsApp is their favourite service. Why is WhatsApp so popular? Let’s see - it’s free, it’s easy and it’s a secure app for you to communicate daily and share your photos, videos and even GIFs and emojis. But WhatsApp isn’t just popular with everyday people. Business users are starting to see the potential that WhatsApp Business has to offer. In Southeast Asia, the need to scale businesses using mobile options for customers has become a must, and WhatsApp Business is possibly the quickest way[...]
September 29, 2022
The Ultimate WhatsApp Marketing Strategy For Business Growth
Did you know that since 2015, Adidas has been using WhatsApp for answering product-related questions and promoting new products? Also, to gain credibility and awareness from younger audiences globally, Absolut ran a WhatsApp Marketing campaign, which was so successful that even people who did not engage were aware of it! Closer to home, Singapore Airlines (SIA) is maximizing WhatsApp Business API, which allows their customers to receive the timely updated information. In Malaysia, Celcom became one of the first companies to use WhatsApp for customer service. WhatsApp Marketing is increasingly becoming an integral and mainstream aspect of marketing strategies for businesses of all sizes across Southeast Asia and beyond. If you are a small/medium business based anywhere in the region[...]
September 9, 2022
7 Facts & Stats About WhatsApp Marketing Every Savvy Marketer Must Know
As of 2022, WhatsApp has surpassed WeChat and Facebook Messenger to become the most popular mobile messenger app in the world at approximately two billion monthly active users. Part of the reason why WhatsApp is so widely used can be attributed to the app’s agility and adaptability to the needs of its users. Thus, it’s little wonder that marketers from many industries are choosing this platform to connect with their customers at scale. WhatsApp marketing, as it is now widely called, is a type of marketing via social messaging, which promotes a brand through the WhatsApp app. Through the WhatsApp Business platform, marketers are able to set up digital catalogues and set automated responses that ensure better customer engagement and[...]
June 7, 2021
Facebook F8 2021 Recap: Messenger API for Instagram, new WhatsApp for Business features, and more
Facebook has announced a number of new developer tools, including several messaging features for businesses, at its virtual F8 software developer conference. This year, Facebook placed a focus on new features to help businesses communicate with consumers directly via its messaging services. This is a key focus for Facebook, which is seeking to enable more e-commerce transactions directly on its services and enable businesses to handle more of their customer support via Messenger, WhatsApp and Instagram. Messenger API for Instagram is officially here! Instagram Automation People come to Instagram to discover and connect with brands, with over 90% of Instagram users today follow at least one business, and messaging is the primary reason for this. Here are more reasons why[...]
November 4, 2020
WhatsApp Chatbot: Guide to the Whatsapp Business API and Chatbot Integration Benefits
With more than 1.6 billion active users every month, WhatsApp is the world’s most popular messaging app. The app is most commonly known for communicating with anyone that owns a smartphone, whether its friends, family, or colleagues. But did you know that you can also use it for your customer communications? And that you can integrate it with a WhatsApp chatbot? Before we get into that, you might be wondering about the benefits of establishing a business presence on WhatsApp. Here are some pretty impressive statistics that might surprise you: GlobeAir, an European private jet company, discovered that displaying their WhatsApp number on their site resulted in 27% more sales leads. This resulted from visitors initiating chats. According to a[...]