Conversational Marketing
March 11, 2021
Why Retailers Should Use Chatbots to Transform Their Digital Marketing Strategy
Conversational Commerce, or what’s known as c-commerce, encompasses interactions when people and businesses connect through chat, with the intent to drive purchase of goods and services. According to a study by Facebook and Bain & Company, Southeast Asia consumers have the strongest preference for conversational commerce. With all the chatter across industries about chatbots, many retail brands are wondering if they should invest in these technologies to handle customer queries, improve customer service, and increase sales revenue. Yes, there’s a lot of talk about retail chatbots, only for their lack of human touch and natural language processing maturity. After all, human interaction is still something consumers seek. That said, IBM research found that consumer shopping behaviors have fundamentally changed thanks[...]
January 27, 2021
Marketing automation statistics and 2021 trends every business should know
Whether it’s your company’s website, Facebook page, or the humble email, there are just so many digital channels out there today. All of them are a powerful force for marketing what your business has to offer. However, marketing tasks like looking up customer information and categorising leads can be repetitive and time-consuming. Enter marketing automation, which is already helping countless businesses to reduce time and costs while converting more customers. In this article, we share what marketing automation really is, key statistics that will give you an idea of its place in businesses today, and 10 key marketing automation trends you need to know about in this digital transformation age. What is marketing automation? Marketing automation refers to marketing software[...]
January 15, 2021
How to Choose the Right Marketing Chatbot Solution for Your Business
More and more businesses today are embarking on a path of digital transformation. Naturally, there is no lack of technology solutions out there to meet this demand. If you’re a marketer or business owner exploring the possibility of implementing a marketing chatbot, you probably know that there are tons of options at your disposal. The question is how you can go about choosing the right one. In this guide, we share with you how to decide what’s the right marketing chatbot solution for you. If you still aren’t entirely convinced on what a marketing chatbot can do, we’ve highlighted several key benefits you can expect. Before we dive in, let’s share more on the concept of chatbot marketing. What is[...]
June 30, 2020
Mobile Sales Comes to “Live”
With safe distancing and crowd control measures implemented in varying degrees across the globe, brands have had to innovate around balancing the adherence to precautionary mandates whilst resuming sales activities. Source: Kia Singapore’s Facebook Page Cycle and Carriage Singapore exemplified this through their first ever Live Stream sales event via Facebook Live and Messenger. Teaming up with homegrown star, Aiken, from Night Owl Cinematics and us at AiChat, they brought the showroom experience to households for 2 models, the Kia Cerato GT Line and the Mitsubishi Outlander. The format was not foreign - Aiken and the respective car brand reps stood in front of a live camera and conversed over the perks of the model and more importantly, the promotion[...]
November 21, 2019
Making a Chatbot part of your 2020 Marketing Strategy
Chatbots aren’t really a new-fangled innovation anymore. They have been slowly finding their way into our digital lives for a few years and we’re now at a point where in 2020, a lot of businesses have these conversational systems integrated into some part of their business. Typically, the chatbot has been adopted as part of customer service strategies. With the ability to answer questions without forcing you customer to call an agent, there are many experience and cost benefits to be had from such a solution. However, an emerging use case for chatbots has been growing momentum. Marketers are now turning to the technology where it can provide a new, smarter channel for their messages to be seen. Customers are[...]
June 12, 2019
4 Reasons Why Chatbots Are The Future Of Digital Marketing
Instant messaging applications are on the rise, and they are the way people communicate with businesses. You’ll often find people using messaging platforms such as Telegram, Facebook, WeChat and WhatsApp to communicate instead of email or phone call. This gradual increase in the number of instant messaging app users is a huge positive for brands and businesses, only if they can take advantage of it. So what benefit does the increase in instant messaging app users bring? How can brands and businesses take advantage of this benefit? Chatbots provide the answers to these questions, as they give brands an avenue to reach out to the massive user base of various instant messaging platforms. It makes the instant messaging app user[...]
April 22, 2019
How AI/ML is practically being used now in marketing and eCommerce
Chatbots are computer simulations of human conversation and can be interacted with by text or voice. They are often one of the very first steps for a business to get started with AI. They can be integrated into websites, apps and social media messaging platforms such as Facebook Messenger to answer questions and capture data. In this article, we will share some practical use cases of AI chatbot in the marketing and ecommerce space. Leads Capturing Bots are good at capturing leads information and ensuring that the potential customers do not slip away even after office hours. They can help by qualifying the leads and smartly routing them to the respective departments for follow-ups. Importantly, bots can follow rules and[...]