Posts by: AiChat
September 29, 2022
The Ultimate WhatsApp Marketing Strategy For Business Growth
Did you know that since 2015, Adidas has been using WhatsApp for answering product-related questions and promoting new products? Also, to gain credibility and awareness from younger audiences globally, Absolut ran a WhatsApp Marketing campaign, which was so successful that even people who did not engage were aware of it! Closer to home, Singapore Airlines (SIA) is maximizing WhatsApp Business API, which allows their customers to receive the timely updated information. In Malaysia, Celcom became one of the first companies to use WhatsApp for customer service. WhatsApp Marketing is increasingly becoming an integral and mainstream aspect of marketing strategies for businesses of all sizes across Southeast Asia and beyond. If you are a small/medium business based anywhere in the region[...]
September 9, 2022
7 Facts & Stats About WhatsApp Marketing Every Savvy Marketer Must Know
As of 2022, WhatsApp has surpassed WeChat and Facebook Messenger to become the most popular mobile messenger app in the world at approximately two billion monthly active users. Part of the reason why WhatsApp is so widely used can be attributed to the app’s agility and adaptability to the needs of its users. Thus, it’s little wonder that marketers from many industries are choosing this platform to connect with their customers at scale. WhatsApp marketing, as it is now widely called, is a type of marketing via social messaging, which promotes a brand through the WhatsApp app. Through the WhatsApp Business platform, marketers are able to set up digital catalogues and set automated responses that ensure better customer engagement and[...]
February 21, 2022
Why CX Matters for Your Business, and How to Improve It
The COVID-19 pandemic sent consumers into lockdown and shuttered brick-and-mortar stores for a relatively brief period. Many jurisdictions maintained stay-at-home orders for just a few months over the spring and summer of 2020. But the pandemic’s impact on the retail sector may have been permanent. Retail was already swinging decisively toward e-commerce, and the pandemic helped accelerate that trend, possibly forever. Most directly, consumers were forced to spend more time shopping remotely in early 2020, and brick-and-mortar operations found it difficult to pay the bills. The pandemic also had indirect consequences for retail. With more people working from home, for example, fewer people ran errands during their commutes. This trend persisted even when stay-at-home orders were lifted, and retail operations[...]
December 29, 2021
How to build a Smart Chatbot: 2022 Guide
Technological advancements have allowed businesses to get an additional edge. As a result, industries are open to implementing the right technologies to meet customer expectations and outgrow competitors. Primarily, industries with a mass consumer base have relied on technology due to the pandemic. Implementation of chatbots into businesses such as banks, airports, and hotels is one such example. A successful chatbot implementation can lead to a massive step-up for overall business flow. Exceptionally, chatbots can be a gamechanger where many users’ queries need to be answered within a limited period. However, implementing a “smart” chatbot is a sophisticated process on its own. The crucial first step is picking the right chatbot solution among a conventional rule-based or intelligent chatbot. This[...]
December 20, 2021
4 Tips to Build Customer Relationships with a Chatbot
Getting a customer is only the beginning. The act of building that customer relationship needs to be prioritized in that conversation. Here we are going to share four ways you can do build that relationship and how it will benefit your customers and your business in the long term. Tip #1: Customer Retention Starts Before the Sale, Then Continues You may have what your customer needs, but having a customer that is excited to buy from you vs buying out of convenience from you is a different story. Customer experience (CX) applies through the whole customer journey, from engagement to acquisition and aftersales. The initial purchase is an important first impression. This is where you set your expectations and show[...]
November 10, 2021
The Importance of Data Quality for Conversational AI
Customer experience is now at the center of modern business strategies. Such a customer-centric approach is growing in our times due to massive competition and options available to consumers. But how do we get an edge to offer an exceptional customer experience? Technologies allow us to hit that sweet spot and deliver impeccable customer service. Among these technologies, Artificial Intelligence is a frontrunner choice for any customer-oriented business. AI enables consumers to get a hyper-personalized experience that is quick and efficient. Particularly, Conversational AI is a branch of AI that can help us transform how we deal with our customers. As the name suggests, Conversational AI is an area of AI where AI is used to communicate with humans as a medium.[...]
November 7, 2021
How to Deliver a Personalized Customer Experience, Fueled by Data
After a year of acceleration in digital experiences, customers expect quick service. And no, we aren’t talking about quick shipping, we’ve dealt with that expectation for years. Customers want to get answers to their questions quickly and through more digital means, like social messaging and live chat. The way a customer reaches out to businesses is not the same, so we have to continue to adapt. But how? An added complexity to this expectation is that these fast-paced conversations are that more customer information should be readily available, so that customers don’t have to repeat themselves and they can have a better shopping experience. Personalization and saved customer information within chat messages helps provide value to customers, as well as[...]
October 24, 2021
Why Your Brand Needs Live Chat and A.I Support
You and your brand are no strangers to social media. Neither are your customers! But did you know that your social media team can also handle Direct Messages (DMs) on social media in the same way as a live chat website integration? Your brand may be used to thinking of live chat services as being exclusive to websites, but in this article, we are going to detail to you how some of the benefits of live chat can now be extended to social media to answer customers in real-time. Provide customers with the information they need, quickly, in a form they are used to communicating with. Customers may want to use a live-chat experience for many reasons, such as: Ask[...]
October 11, 2021
AiChat partners with Google to help retailers engage shoppers with Business Messages Chatbots
Brands can transform customer care by routing inquiries to messaging conversations that agents can manage on AiChat’s unified messaging platform. Leading retailers like MR.DIY has already taken advantage of this integration to decrease costs and drive sales through conversational commerce. SINGAPORE — October 11, 2021 - South East Asia leader in conversational CX platform for retailers, AiChat, announced its partnership with Google’s Business Messages. AiChat is among the first set of South East Asia companies within the Business Messages ecosystem, setting the stage for an exciting relationship to come. This integration provides more resources for consumers to make their decisions online. For multi-location retailers, like MR.DIY, customers can click the message or chat option directly within Google Click-to-Message (CTM) Ads.[...]
September 8, 2021
AiChat Partners with Shakr to Bring Personalized Video Messages to Chatbot Marketing Campaigns
AiChat has announced a new partnership with Shakr, the leading creative automation solution for video. Together the companies are bringing AiChat’s chatbot marketing campaigns to the next level through the use of user generated personalized videos that are proven to increase engagement, organic reach, and conversions. The partnership was recently put to the test when AiChat worked with Shakr on a campaign for their client M1 Limited (M1), a subsidiary of Keppel Corporation, Singapore’s first digital network operator. AiChat and Shakr, both official Facebook Marketing Partners developed M1’s video chatbot marketing campaign called “Be” that was run using Facebook Messenger. Through social media promotions, a Facebook user would see the Be campaign which offered to help users send a personalized[...]