Posts by: AiChat
July 5, 2023
Conversational Commerce: Tap into Messaging Apps Your Customers Already Use
Customers are the backbone of any business. Acquiring and retaining customers is crucial to outperforming your competitors. However, traditional customer service methods, such as email and phone calls, are no longer meeting the expectations of today's consumers. Studies have shown that the average response time to customer service requests is over 12 hours, and 62 % of companies don't even respond to customer emails. It's no wonder that customers are increasingly frustrated. Evaluating Customer Communication Trends In this digital age, messaging apps have become an integral part of people's lives. Platforms like Facebook Messenger, Twitter direct messages, WhatsApp, and WeChat provide users with the convenience of asynchronous communication, speech recognition, natural language processing, and artificial intelligence (AI). People use these[...]
June 27, 2023
The Rise of Generative AI: A Paradigm Shift for Retail and CPG Companies
Technology has always been a driving force in the retail and consumer packaged goods (CPG) industries. From managing vast amounts of data to optimizing supply chains, traditional AI and advanced analytics have played pivotal roles. However, a new technology called generative AI has emerged, promising to revolutionize these industries even further. By automating key functions and streamlining processes, generative AI has the potential to generate significant value for retail and CPG companies. In this blog, we will explore how generative AI can reshape the landscape and unlock unprecedented opportunities. Automating Key Functions for Increased Productivity Generative AI has the power to enhance productivity in the retail and CPG sector by 1.2 to 2.0 percent of annual revenues, equating to an[...]
June 22, 2023
AiChat Introduces Hybrid Generative AI Chatbot Capabilities for Enterprises
In today's rapidly evolving business landscape, enterprises are seeking innovative solutions to meet the increasing demand for efficient and personalized customer service. Generative AI-powered chatbots have emerged as a popular choice, promising human-like interactions and enhanced user experiences. As the demand for efficient and personalized customer service grows, many enterprises are turning to chatbots powered by generative AI models. However, the rush to adopt this technology has led to a flood of chatbot developers creating solutions that fail to provide a seamless user experience and tangible business value. As a result, many generative AI chatbots have ended up as little more than glorified website search engines, providing superficial suggestions or redirecting users to external articles or web pages for further[...]
June 12, 2023
The Next Frontier: How Generative AI is Transforming Marketing
Generative AI has taken the internet by storm, revolutionizing various industries with its ability to generate new and original data using machine-learning algorithms. By combining human expertise and creativity with generative AI, businesses can unlock its full potential and drive transformative change, as recognized by McKinsey. In fact, Gartner predicts that by 2025, large organizations will generate 30% of outbound marketing messages through AI, a significant increase from less than 2% in 2022. So, how can generative AI be leveraged effectively by marketers in their day-to-day activities? Let's explore some key applications. Crafting Effective Digital Marketing Messages Generative AI can assist marketers in creating the right message for display and search ads. It can also facilitate the generation of location-specific[...]
June 6, 2023
7 Key Features for Building a Successful Customer Service Chatbot
Chatbots have become a staple on company websites, providing instant responses to customer inquiries and improving overall efficiency. As advancements in artificial intelligence continue, more businesses are considering adopting chatbots. However, before integrating a chatbot into a company's customer service strategy, it's crucial for leaders to understand the essential functionalities that will drive success. In this article, we will share our insights on must-have features for a chatbot, highlighting their significance. 1. Effective Engagement Combining virtual and human interactions to make a lasting impact on consumers, a chatbot must communicate using the brand's voice while acknowledging the consumer's tone. Successful chatbot interactions require a combination of virtual and human interactions to provide faster and more intelligent responses, ensuring that the[...]
February 8, 2023
ChatGPT and the Future of Customer Support
ChatGPT is a cutting-edge language model developed by OpenAI that is generating a lot of buzz in the artificial intelligence (AI) and natural language processing (NLP) communities. But what exactly is ChatGPT, what's all the hype about it and what role does it play in the future of customer support? What is ChatGPT? ChatGPT is a generative AI model trained on a massive dataset of internet text, which allows it to generate human-like text by learning the patterns and structures of natural language. Its training data includes a diverse range of topics, making it knowledgeable in a wide range of subjects and able to generate text that is both coherent and natural. ChatGPT is based on Transformer architecture, which was[...]
November 25, 2022
Why Are Conversational Forms Better than Static Forms for Lead Generation?
When trying to get customers to reach us or leave their contact information, it’s common practice to direct them to the traditional static contact form. Why not make the dialogue between you and your customer flow easier using a conversational form instead? Consumers in this fast-paced social economy demand more engagement, interaction and conversations are essential to nurturing lead generation. A quick and cost effective way to meet this need is by using conversational forms instead of using static web forms. In Southeast Asia alone, consumers are expecting conversational commerce-driven approaches. This means that a static web form, where a customer has to wait hours or days for the brand to respond, might no longer cut it. 57% of Southeast[...]
November 2, 2022
Conversational Commerce for eCommerce Business: 4 Things Not To Miss
Every e-retailer understands the challenges of competing for customer’s attention in the crowded online space where a wide range of ads and multimedia content are dominating. For brands to attract and engage potential customers, be it on a website or social media platforms, there has to be a personalised, human-like way to approach them. Nearly 99% of Malaysians and Singaporeans own a smartphone, which translates to around 38 million users in total in the region. Smartphones allow access to a variety of services, including shopping and ecommerce. In February 2022, it is reported that 66% of smartphone users purchased a product or service online every week. It’s a no-brainer then, that many eCommerce merchants are tapping into mobile shopping with[...]
October 18, 2022
WhatsApp Business Account: Why You Need One & How To Set It Up Easily
Probably one of the best messaging apps in the world, WhatsApp has come a long way since its launch in 2009. In Singapore, WhatsApp is the second most popular social media platform, 35% of Indonesians say WhatsApp is their favourite service. Why is WhatsApp so popular? Let’s see - it’s free, it’s easy and it’s a secure app for you to communicate daily and share your photos, videos and even GIFs and emojis. But WhatsApp isn’t just popular with everyday people. Business users are starting to see the potential that WhatsApp Business has to offer. In Southeast Asia, the need to scale businesses using mobile options for customers has become a must, and WhatsApp Business is possibly the quickest way[...]
October 6, 2022
How To Set Up An Effective Facebook Ad that Click to Messenger
Facebook Ads that Click to Messenger (CTM) are reshaping conversations between businesses and consumers. In this article, we explain what CTM Ads are, their advantages, how you can set one up and how integrating with AiChat’s platform can improve the results of your CTM campaigns. Conversational marketing, otherwise referred to as chat marketing or conversational commerce, is a concept of marketing centered around two-way conversations in a customer’s journey. Having genuine conversations with customers is crucial to building engagement and loyalty. One of the easiest ways to carry out conversational marketing efforts is through Facebook Messenger. In a study conducted by Facebook, it was found that 48% of respondents who shopped during the holidays are more likely to buy from[...]