Technology
February 8, 2024
Unlocking Potential: Classic NLP vs. Generative AI in Chatbot Design
Upon its debut in late 2022, ChatGPT brought attention to the revolutionary possibilities of artificial intelligence (AI). The underlying technology of this advanced chatbot represents a significant leap forward in the realm of AI. Unlike traditional approaches that focus on analyzing or categorizing existing data, generative AI has the remarkable ability to craft entirely novel content, ranging from text, images, and audio to synthetic data. This innovation is poised to unleash unprecedented levels of human creativity and productivity across various domains, including business, science, and society as a whole. Generative AI has established a presence in various industry sectors and is swiftly permeating both commercial and consumer markets. According to McKinsey's projections, by the year 2030, approximately 30% of U.S.[...]
February 8, 2023
ChatGPT and the Future of Customer Support
ChatGPT is a cutting-edge language model developed by OpenAI that is generating a lot of buzz in the artificial intelligence (AI) and natural language processing (NLP) communities. But what exactly is ChatGPT, what's all the hype about it and what role does it play in the future of customer support? What is ChatGPT? ChatGPT is a generative AI model trained on a massive dataset of internet text, which allows it to generate human-like text by learning the patterns and structures of natural language. Its training data includes a diverse range of topics, making it knowledgeable in a wide range of subjects and able to generate text that is both coherent and natural. ChatGPT is based on Transformer architecture, which was[...]
May 7, 2022
7 Strategies To Bring Excitement To Your Retail Store In Post-Covid Time
Retailers all over the world are looking for new ways to get shoppers to revisit retail stores. In the light of the post-Covid time and the accelerated pace of digital information, the future is challenging for retail stores, to say the least. But there is no need for fear. Here, we have detailed 7 digital marketing strategies that retailers can adopt today to engage customers in brand new way, from AI chatbot solutions to AR/VR, Click and Collect to Google Business Profile. Let’s get right into it. 1. Create Unique In-Store Shopping Experiences Here are two examples of how you can spice up your retail store experience. a) Offer In-Store Digital Browsing Options A very nifty practice is to offer a tablet[...]
December 29, 2021
How to build a Smart Chatbot: 2022 Guide
Technological advancements have allowed businesses to get an additional edge. As a result, industries are open to implementing the right technologies to meet customer expectations and outgrow competitors. Primarily, industries with a mass consumer base have relied on technology due to the pandemic. Implementation of chatbots into businesses such as banks, airports, and hotels is one such example. A successful chatbot implementation can lead to a massive step-up for overall business flow. Exceptionally, chatbots can be a gamechanger where many users’ queries need to be answered within a limited period. However, implementing a “smart” chatbot is a sophisticated process on its own. The crucial first step is picking the right chatbot solution among a conventional rule-based or intelligent chatbot. This[...]
November 10, 2021
The Importance of Data Quality for Conversational AI
Customer experience is now at the center of modern business strategies. Such a customer-centric approach is growing in our times due to massive competition and options available to consumers. But how do we get an edge to offer an exceptional customer experience? Technologies allow us to hit that sweet spot and deliver impeccable customer service. Among these technologies, Artificial Intelligence is a frontrunner choice for any customer-oriented business. AI enables consumers to get a hyper-personalized experience that is quick and efficient. Particularly, Conversational AI is a branch of AI that can help us transform how we deal with our customers. As the name suggests, Conversational AI is an area of AI where AI is used to communicate with humans as a medium.[...]
June 1, 2021
Contextual AI: The Future of Chatbots?
Technological advances such as the Internet and mobile connectivity have drastically reduced the cost that is associated with information retrieval - allowing customers to wander through various company websites, look at different vendors, and compare a wide range of products with each other with the click of a button. This reduction in switching costs has pushed businesses to implement marketing strategies which are heavily focused on capturing and keeping customer attention as much as possible. One of the key aspects of such a strategy is the deployment of an intelligent conversational chatbot which is able to provide website/application visitors with fine-grained information, custom-tailored nudges, and top-quality after-purchase service. Such human-chatbot interaction is rapidly growing and is becoming one of the[...]
June 27, 2019
Data is the key to develop a truly conversational chatbot
The conversational chatbot is likely to play a large part in the future of digital marketing. With continued growth in messaging applications like WhatsApp, WeChat and Facebook Messenger, there is clearly a consumer demand for machine-based communications. In a survey by Usabilla at the start of 2019, 54% of respondents said they would always choose a chatbot over a human customer service representative if it saved them 10 minutes. Consumers expect certain tasks not to require human intervention with 83% saying they would expect to check a bank balance without human interaction for example. However, the challenge for businesses is that whilst chatbots fill the technology gap, 59% of consumers in a PWC survey felt that companies have lost touch[...]
April 22, 2019
The key to developing effective chatbots? Training – the Smart and Fast way.
The early adoption rate for chatbots is way higher when compared to the early growth stage of the mobile app. By the end of April 2018, Facebook Messenger developers alone had created 300,000 bots in their platform. This signifies the growth rate and adoption rate of chatbots for business applications. “80% of businesses want to deploy chatbots by 2020” — Source: Business Insider. Having said the importance of chatbots and its growth rate, you might be wondering, if there are numerous bots available in the market, “Why only a few bots are so popular? What is the unique selling point of these chatbots? What happened to the rest of the chatbots? The answer to all the question is, the way the bots[...]