Conversational AI
May 24, 2022
6 Ways To Deliver Personalization At Scale With AI Chatbot
Modern customers expect better customer service than in the past. They not only want quality products, but also expect fast and smooth end-to-end shopping experience. Businesses need to adapt customer service strategies to meet these expectations or risk losing customers. A survey of 1,000 Singaporean respondents has shown that 70% of Singaporean consumers want a personalized digital customer experience and would be more likely to buy again from brands which treat them like an individual, rather than like every other customer. Personalization can even be called a “hygiene factor”: customers take it for granted, but if a retailer gets it wrong, customers may depart for a competitor. On the other hand, tailoring your customer experiences to individual customers' wants and needs[...]
December 29, 2021
How to build a Smart Chatbot: 2022 Guide
Technological advancements have allowed businesses to get an additional edge. As a result, industries are open to implementing the right technologies to meet customer expectations and outgrow competitors. Primarily, industries with a mass consumer base have relied on technology due to the pandemic. Implementation of chatbots into businesses such as banks, airports, and hotels is one such example. A successful chatbot implementation can lead to a massive step-up for overall business flow. Exceptionally, chatbots can be a gamechanger where many users’ queries need to be answered within a limited period. However, implementing a “smart” chatbot is a sophisticated process on its own. The crucial first step is picking the right chatbot solution among a conventional rule-based or intelligent chatbot. This[...]
November 10, 2021
The Importance of Data Quality for Conversational AI
Customer experience is now at the center of modern business strategies. Such a customer-centric approach is growing in our times due to massive competition and options available to consumers. But how do we get an edge to offer an exceptional customer experience? Technologies allow us to hit that sweet spot and deliver impeccable customer service. Among these technologies, Artificial Intelligence is a frontrunner choice for any customer-oriented business. AI enables consumers to get a hyper-personalized experience that is quick and efficient. Particularly, Conversational AI is a branch of AI that can help us transform how we deal with our customers. As the name suggests, Conversational AI is an area of AI where AI is used to communicate with humans as a medium.[...]
June 1, 2021
Contextual AI: The Future of Chatbots?
Technological advances such as the Internet and mobile connectivity have drastically reduced the cost that is associated with information retrieval - allowing customers to wander through various company websites, look at different vendors, and compare a wide range of products with each other with the click of a button. This reduction in switching costs has pushed businesses to implement marketing strategies which are heavily focused on capturing and keeping customer attention as much as possible. One of the key aspects of such a strategy is the deployment of an intelligent conversational chatbot which is able to provide website/application visitors with fine-grained information, custom-tailored nudges, and top-quality after-purchase service. Such human-chatbot interaction is rapidly growing and is becoming one of the[...]
June 27, 2019
Data is the key to develop a truly conversational chatbot
The conversational chatbot is likely to play a large part in the future of digital marketing. With continued growth in messaging applications like WhatsApp, WeChat and Facebook Messenger, there is clearly a consumer demand for machine-based communications. In a survey by Usabilla at the start of 2019, 54% of respondents said they would always choose a chatbot over a human customer service representative if it saved them 10 minutes. Consumers expect certain tasks not to require human intervention with 83% saying they would expect to check a bank balance without human interaction for example. However, the challenge for businesses is that whilst chatbots fill the technology gap, 59% of consumers in a PWC survey felt that companies have lost touch[...]
April 22, 2019
The key to developing effective chatbots? Training – the Smart and Fast way.
The early adoption rate for chatbots is way higher when compared to the early growth stage of the mobile app. By the end of April 2018, Facebook Messenger developers alone had created 300,000 bots in their platform. This signifies the growth rate and adoption rate of chatbots for business applications. “80% of businesses want to deploy chatbots by 2020” — Source: Business Insider. Having said the importance of chatbots and its growth rate, you might be wondering, if there are numerous bots available in the market, “Why only a few bots are so popular? What is the unique selling point of these chatbots? What happened to the rest of the chatbots? The answer to all the question is, the way the bots[...]