Mobile Sales Comes to “Live”

With safe distancing and crowd control measures implemented in varying degrees across the globe, brands have had to innovate around balancing the adherence to precautionary mandates whilst resuming sales activities.

Source: Kia Singapore’s Facebook Page

Cycle and Carriage Singapore exemplified this through their first ever Live Stream sales event via Facebook Live and Messenger. Teaming up with homegrown star, Aiken, from Night Owl Cinematics and us at AiChat, they brought the showroom experience to households for 2 models, the Kia Cerato GT Line and the Mitsubishi Outlander.

The format was not foreign – Aiken and the respective car brand reps stood in front of a live camera and conversed over the perks of the model and more importantly, the promotion that was exclusive to this session. And yes, they had face shields on.

Beyond the engaging interaction between the hosts, viewers had a few distinct interactions facilitate by virtual agents from both Kia Motors and Mitsubishi Motors’ Facebook pages:

The livestream-chatbot experience was seamless and allowed the chemistry of the hosts to not be impeded as they continued to explore different features and even address other questions that were being raised, while the chatbot ensured immediacy of follow up to the live participants to spur their engagement.

As the promotion was only valid for that weekend, the chatbot would also remind viewers who had redeemed promo code to shop now or miss out on the best ever promo price.

The results were impactful – 35% of the viewers commented to trigger the chatbot promo code, from which a whopping 75% went on to redeem the promo code. A great start for such an initiative in the automotive sales scene and we’re stoked about what lies ahead!

To learn more about this campaign or find out how you can acquire more leads via Facebook Live Stream, ping us here.

– Chat with Kia Motors Chatbot (Kiabot)
– Chat with Mitsubishi Motors Chatbot (Miyuki)
– More about Automotive Chatbot Success Story.