Posts Tagged: Conversational Commerce
October 25, 2020
The Acceleration of Conversational Commerce adoption in pandemic times (Infographic)
The current times are still fogged with uncertainty and apprehension. Naturally, a global census indicates a shift of over 40% increase of online shopping behavior since the COVID-19 outbreak as we witness brands expedite their plans to optimise the online shopping experience and offerings. Unprecedented as it is, this shift isn’t foreign at all. The rise of social media channels and e-commerce giants, as well as the cohesive nature of both forming an ecosystem of sales cycles, have been around for years. So is chat, from calls to emails to live chat - these have been common features adopted by brands to enhance customer experience. What has changed then? Conversational Commerce, or what’s known as c-commerce, encompasses interactions when people[...]
June 30, 2020
Mobile Sales Comes to “Live”
With safe distancing and crowd control measures implemented in varying degrees across the globe, brands have had to innovate around balancing the adherence to precautionary mandates whilst resuming sales activities. Source: Kia Singapore’s Facebook Page Cycle and Carriage Singapore exemplified this through their first ever Live Stream sales event via Facebook Live and Messenger. Teaming up with homegrown star, Aiken, from Night Owl Cinematics and us at AiChat, they brought the showroom experience to households for 2 models, the Kia Cerato GT Line and the Mitsubishi Outlander. The format was not foreign - Aiken and the respective car brand reps stood in front of a live camera and conversed over the perks of the model and more importantly, the promotion[...]
June 9, 2020
Amidst The Pandemic: 3 Trends in Retail and what lies ahead
Queue lines before you even enter a mall with contact tracing and temperature taking booths, dispersed pockets of merchants back in operation, limited capacity of patrons at any one time - these are but some of the measures that have become common with mall visits these days. The pandemic has undoubtedly impacted business activity at an unprecedented scale globally, with malls and physical retail footfall taking a hit. According to IDC, “growth estimates for global retail in 2020 will be halved from pre-COVID-19 forecasts”. But amidst the safe distancing measures and shopping restrictions, we’ve seen adaptation of consumer behaviors and retailers which point to new norms in the retail space, helmed by emphasis on digitisation efforts. 1. Heightened Curation E-commerce[...]