Posts Tagged: Conversational Marketing
June 30, 2020
Mobile Sales Comes to “Live”
With safe distancing and crowd control measures implemented in varying degrees across the globe, brands have had to innovate around balancing the adherence to precautionary mandates whilst resuming sales activities. Source: Kia Singapore’s Facebook Page Cycle and Carriage Singapore exemplified this through their first ever Live Stream sales event via Facebook Live and Messenger. Teaming up with homegrown star, Aiken, from Night Owl Cinematics and us at AiChat, they brought the showroom experience to households for 2 models, the Kia Cerato GT Line and the Mitsubishi Outlander. The format was not foreign - Aiken and the respective car brand reps stood in front of a live camera and conversed over the perks of the model and more importantly, the promotion[...]