Insights
August 20, 2024
Inside AiChat: How Linguists Enhance Chatbot Performance and Accuracy
Ever wonder who is working behind a smart chatbot? Let’s speak with one of AiChat’s senior linguist, Amalia, to find out. Q: May we have a quick introduction please, Amalia? Hi, I’m Amalia, one of AiChat’s AI Linguists, responsible for training and maintaining our clients’ chatbots according to best practices. Q: For a start, what is the key metric that measures the effectiveness of AI chatbot? As AI-powered chatbots continue to evolve, it is crucial to monitor and optimize their performance. One key metric for measuring their effectiveness is the chatbot containment rate. Containment rate is defined as the percentage of users who engage with a chatbot and then leave the conversation without speaking to a human agent. A "good"[...]
July 12, 2024
The Rising Tide of Chatbots: Market Trends, Growth, and Future Potential
In today's fast-paced digital landscape, artificial intelligence (AI) is revolutionizing the way businesses interact with their customers. One of the most significant advancements in AI technology is the development of chatbots—automated conversational agents that can simulate human conversation. These virtual assistants are transforming customer service, sales, and marketing, providing businesses with powerful tools to enhance customer engagement and streamline operations. In this article, we explore the current trends, market size, and potential of the chatbot industry. Chatbot Market Trends The chatbot market is experiencing rapid growth, driven by several key trends: Increased Adoption Across Industries: Chatbots are being embraced across various sectors, including retail, healthcare, banking, and telecommunications. Businesses are leveraging chatbots to provide instant customer support, manage inquiries, and[...]
January 27, 2021
Marketing automation statistics and 2021 trends every business should know
Whether it’s your company’s website, Facebook page, or the humble email, there are just so many digital channels out there today. All of them are a powerful force for marketing what your business has to offer. However, marketing tasks like looking up customer information and categorising leads can be repetitive and time-consuming. Enter marketing automation, which is already helping countless businesses to reduce time and costs while converting more customers. In this article, we share what marketing automation really is, key statistics that will give you an idea of its place in businesses today, and 10 key marketing automation trends you need to know about in this digital transformation age. What is marketing automation? Marketing automation refers to marketing software[...]
January 15, 2021
How to Choose the Right Marketing Chatbot Solution for Your Business
More and more businesses today are embarking on a path of digital transformation. Naturally, there is no lack of technology solutions out there to meet this demand. If you’re a marketer or business owner exploring the possibility of implementing a marketing chatbot, you probably know that there are tons of options at your disposal. The question is how you can go about choosing the right one. In this guide, we share with you how to decide what’s the right marketing chatbot solution for you. If you still aren’t entirely convinced on what a marketing chatbot can do, we’ve highlighted several key benefits you can expect. Before we dive in, let’s share more on the concept of chatbot marketing. What is[...]
November 16, 2020
Chatbot in Malaysia: guide to chatbots and the benefits of using one
These days, it’s hard not to encounter a chatbot on the web. Whether it’s a government or eCommerce website, you’ve probably messaged website chatbots to pose a query, or had them greet you first. If you’re wondering whether to use a chatbot in Malaysia for your business and want to know what all the hype is, you’re in the right place. In this article, we explain to you what a chatbot is, key trends and statistics on usage, why you can consider using one, and examples of chatbots in Malaysia. What is a chatbot? In a nutshell, a chatbot is a computer programme that can simulate and process human conversation, either spoken or written. Communicating with a chatbot allows you[...]