Posts by: Jade Mai
February 21, 2023
5 Key Considerations In Choosing The Right Chatbot Solution For Enterprises
The accelerating adoption of AI has boosted the popularity of virtual assistant (VA) chatbots among large enterprises to automate marketing efforts and improve customer experience. In simple terms, a chatbot is a software application designed to simulate and process conversations (either written or spoken) with human users. It can automate certain predefined tasks by interacting with a user through a chat interface on various digital channels including websites, mobile apps, and messaging apps like Facebook Messenger, Instagram, WhatsApp, LINE, etc. Choosing the right chatbot could deliver a real impact on marketing return on investment (ROI) and drive revenue growth for the business. With a wide range of options available in the market, the following five key considerations will help business[...]
February 15, 2023
Beyond Customer Delight: How to Foster Brand Loyalty Using AI Chatbots
In today's competitive marketplace, customer loyalty is more important than ever. Loyal customers are often willing to pay more for goods and services since they know they can expect a high level of quality and customer service. Businesses that are able to build a base of repeat customers will generate a steady stream of revenue, even during tough economic times. To build customer loyalty, businesses need to focus on creating exceptional customer service. With the advancement of technology, businesses are using automation such as AI chatbots to enhance customer experience. In this article, you will discover five ways in which you can use AI chatbots to foster brand loyalty by offering personalised recommendations and real-time experiences that build trust and[...]
January 27, 2023
6 Hacks Every B2C Brands Must Try for Better Facebook Ads Performance 2023
With roughly 3 billion monthly active users globally, Meta (Facebook) is the perfect platform for brands to reach and engage with their target audience. This is especially true for B2C brands who utilise the platform to attract customers and exert influence to increase sales. They can cast a wide net towards a large pool of potential customers that this giant social network has to offer. However, since the iOS 14+ updates in mid-2021, advertisers have experienced a significant impact on targeting, reporting, and optimization for ads performance. In order to overcome this challenge and optimise for better Facebook ads performance, here are some hacks B2C brands can consider: 1. Run Ads that Click To Messenger Why should you pay attention[...]
January 11, 2023
How to Set Up Ads that Click to WhatsApp for Success
Ranked the third most popular social media network in the world, WhatsApp is a force to be reckoned with. With two billion monthly active users and counting, it has grown from a simple app to help you chat with loved ones to one that is taking the business world by storm. The introduction of the WhatsApp Business Account has allowed businesses of all sizes to reach customers better. From providing updates to answering enquiries, WhatsApp for Business is a great messaging channel to help you improve customer experience. But how do you reach more potential customers, engage and nurture leads and build customer relationships? Running Meta (previously Facebook) ads that click to WhatsApp will help you get more out of[...]
December 22, 2022
How Travel & Hospitality Brands Can Transform Guest Experience with AI Chatbots
The travel and hospitality industry bore a significant brunt of the impact of the pandemic. In 2020, Asia Pacific, a fast-growing travel sector, was curbed by travel regulations. Long-term plans to improve the industry’s digital capabilities took a hit, with 36% of travel executives saying Covid-19 negatively impacted their digital transformation plans. As travel resumes to pre-pandemic levels, the travel and hospitality industry is finally recovering. With the sudden surge in demand, airlines and hotels must be prepared to face high numbers of customer enquiries and bookings. Travellers today are cautious when making an online booking. They must be able to get immediate responses for any of their concerns to ultimately lead them to complete a booking. Airlines and hotel[...]
October 3, 2022
Leverage Omnichannel Conversations To Drive Sales During The Holiday Season
When the Covid pandemic hit 2 years ago, more than 74% of the world’s consumers quickly moved to shop online and accelerated the speed of digital transformation across industries. As a result, the retail landscape has shifted with the lines between shopping online and offline blurring dramatically. With the holiday season coming up, a key challenge for merchants is recreating the same excellent customer experience that they experience in-store on their e-commerce storefronts. With online sales expected to peak during the upcoming holiday sales season, merchants are likely to see a sharp uptick in customer enquiries - and providing a positive customer experience for each of these requests across multiple platforms will prove to be crucial for brands looking to[...]
September 2, 2022
How CMOs Leverage Intelligent Conversational AI to Maximise Leads & Drive Engagement
The current digital world causes rapid changes due to the demands of customers. This has led many Chief Marketing Officers (CMOs) to face the challenge of fulfilling customers’ needs at any time of the day. They risk losing customers if their brands could not provide a consistent customer experience throughout each stage of the customer journey. Since most consumers today are going online for purchases, CMOs have to gain a deeper understanding of customer experiences across the shopping journey, especially in the online space. Thus, there is an urgent need for CMOs to leverage on automation technology in order to compete with other businesses, generate higher return on investment (ROI), and expand business reach quickly. A Solution to Better Leads[...]
August 8, 2022
AI Chatbot for Small Business: How To Drive Sales & Unlock Revenue Growth
In this digital age, most of us have interacted with chatbots online at one point or another, sometimes without even realising. AI-powered chatbots can have full-fledged conversations that make people feel like they're talking with real people. According to Google Trends, interest in AI chatbots has grown four times over ten years. As the world moves toward Conversational AI, businesses are becoming increasingly susceptible to our need to be treated like humans in the service experience. AI chatbots can increase sales by an average of 67%. It is a significant number as the same report also stated that customers are willing to pay 17% more to do business with companies with great reputations regarding customer experience. That's why SME owners[...]
July 1, 2022
7 Winning Strategies for Retail Ecommerce Chatbot
Adobe’s Trust Report 2022: APAC found that amid the rising digital economy, it has become difficult for brands to forge trust with consumers. APAC is home to digitally-savvy consumers that are demanding more from brands. The study found that consumers are constantly looking for personal and valuable experiences, and great content can all deliver a trust dividend– if done well. Missteps can put hard-fought customer loyalty and spending on the line. In fact, it has been reported that leaving consumers with unanswered queries can result in over $2 million in missed revenue per day. This is where conversational commerce (c-commerce) can step in. What is conversational commerce and why does it matter? First, let us understand what this means: The[...]
May 24, 2022
6 Ways To Deliver Personalization At Scale With AI Chatbot
Modern customers expect better customer service than in the past. They not only want quality products, but also expect fast and smooth end-to-end shopping experience. Businesses need to adapt customer service strategies to meet these expectations or risk losing customers. A survey of 1,000 Singaporean respondents has shown that 70% of Singaporean consumers want a personalized digital customer experience and would be more likely to buy again from brands which treat them like an individual, rather than like every other customer. Personalization can even be called a “hygiene factor”: customers take it for granted, but if a retailer gets it wrong, customers may depart for a competitor. On the other hand, tailoring your customer experiences to individual customers' wants and needs[...]