Beyond Customer Delight: How to Foster Brand Loyalty Using AI Chatbots

In today’s competitive marketplace, customer loyalty is more important than ever. Loyal customers are often willing to pay more for goods and services since they know they can expect a high level of quality and customer service. Businesses that are able to build a base of repeat customers will generate a steady stream of revenue, even during tough economic times.

To build customer loyalty, businesses need to focus on creating exceptional customer service. With the advancement of technology, businesses are using automation such as AI chatbots to enhance customer experience.

In this article, you will discover five ways in which you can use AI chatbots to foster brand loyalty by offering personalised recommendations and real-time experiences that build trust and engagement.

Using AI chatbots can help you create a memorable customer experience by providing personalised recommendations at scale. Your AI chatbot should be able to track brand interactions to understand the needs of your customers and tailor recommendations based on their past interactions and purchases.

For example, an AI chatbot could greet customers by their names, or recommend a matching handbag if a customer has bought a pair of shoes from your store. This would create a seamless customer experience and leave a lasting impression on your customers. Most importantly, this will turn your customers into brand advocates because you are constantly delivering value and delight.

One of the key benefits of AI chatbots is their ability to provide customers with convenient support 24/7. AI chatbots can take care of all the basic customer service needs such as answering frequently asked questions, making appointments, and even processing payments. This would free up your customer service team to focus on solving more complex issues, allowing them to provide a better service experience.

AI chatbot accessibility makes customers feel like the brand is always there for them, thus helping to improve customer satisfaction and foster brand loyalty.

Gamification can be a fun and effective way to engage customers and build brand loyalty. AI chatbots can be used to facilitate mini-games or quizzes, automating interactive experiences that incentivize customers to engage with the brand.

For example, Mindy, M1’s WhatsApp chatbot powered by AiChat, played detective and organized a mystery game called “The Case of the Orange Dog” where participants had to solve a mystery using interactive clues. Those who successfully completed the game were eligible to enter a lucky draw for a grand prize. The campaign saw high engagement metrics of ~2K participants who joined the game, in which 67.6% of participants completed all 14 clues.

This type of gamification not only provides customers with a fun and engaging experience but also helps to build a stronger emotional connection with the brand. By fostering a sense of community and encouraging customers to interact with the brand on social messaging channels, businesses can drive brand loyalty and repeat purchases.

Another way AI chatbots can help you build brand loyalty is by collecting customer feedback, and surveys so you can improve your products and services.

When a customer has just made a purchase, they may be more likely to leave feedback. AI chatbots can send automated follow-up surveys to customers after they have used your product or service and ultimately, collect valuable feedback.

The availability of customer data and feedback will allow brands to develop a deeper understanding of their target customers’ behaviours and how to tailor their products or services to meet or exceed customer expectations.

A recent study found out how effective customer rewards programs can be when it comes to increasing profit margins; 77% of customers want free products along with 75% expecting offers from brands they purchase from regularly.

Some other studies also show an uptake rate among potential clients who sign up at 7%, which leads to them earning 85%.

If you are thinking of taking the battle for customer loyalty with customer loyalty programs, you are right on track!

Customer loyalty programs are a great way to increase customer retention and brand loyalty. With the usage of AI chatbots, you can launch and promote your customer loyalty program fairly quickly so you can focus on other aspects of your business.

With a chatbot solution powered by AiChat: Tania, Petron Malaysia not only provides a timely response for customer service assistance, but it also helps to educate customers on the Petron Miles card registration methods and process.

From the various offerings across Fuel and Partnerships’ rewards, Tania keeps customers updated too on the newest promotions and merchandise available for redemption as well as locates the nearest Petron service stations for one to start redeeming. She also exhibits rich product knowledge by serving up product information like the benefits of Petron petrol, engine oils and liquid petroleum gas – all within a few chats.

Read more: Increase Brand Loyalty Across Consumer Shopping Journey

AI chatbots are a great way to build brand loyalty and keep customers coming back for more. They can be used to drive engagement, collect customer feedback, keep track of customer preferences, and offer tailored recommendations based on those preferences. This allows businesses to have a deep understanding of their customers, which leads to increased profits.

Start off your customer loyalty strategy with AiChat and do it the best way using an AI-powered chatbot. Connect with us and let us help you connect with your customers.

AiChat is a leading A.I-Powered Conversational Customer Experience platform designed to help brands automate business processes in customer service, marketing and commerce via popular social messaging apps such as Facebook Messenger, WhatsApp, Instagram and Google Business Messages etc. We are proudly trusted by Bayer, TESCO, Marina Bay Sands, MR D.I.Y, Mondelēz, Petron, Unilever and many other enterprises and SMEs across South East Asia.