WhatsApp Business

The festive season offers a unique opportunity to engage with your customers and boost sales, and WhatsApp marketing messages can be a powerful tool to achieve this. However, cutting through the noise during this busy time requires a thoughtful approach. By focusing on the quality, relevance, and timing of your messages, you can make a lasting impact on your audience. Here are some best practices to guide your festive season marketing efforts on WhatsApp: 1. Send Messages Your Customers Want To build meaningful connections, ensure that the messages you send are welcome and expected by your audience. Start by securing clear opt-ins from customers before sending marketing messages. Clear Opt-in Flows: Let your customers know what type of messages they[...]

In today's digital landscape, social commerce seamlessly blends social media and e-commerce, allowing users to discover, engage with, and purchase products directly through their favorite apps. Social commerce, also known as social selling, is expected to reach $1.7 trillion in market size in 2024. This innovative approach enables businesses to connect with customers on a more personal level, providing a complete shopping experience without leaving the platform. Among the most powerful tools in this space is WhatsApp, with an estimated 3.03 billion users in 2024 and an impressive 98% open rate. By merging communication and commerce, WhatsApp has evolved beyond just a messaging app—it’s now a critical platform for businesses to drive sales and engage customers. WhatsApp is creating a[...]

In today's digital age, instant messaging has become an integral part of our daily lives. Two out of three people said they prefer to shop from a business they can message. One platform that has revolutionized the way we communicate is WhatsApp. According to Business of Apps, WhatsApp is the leading mobile messaging app globally, enabling businesses the power to connect with customers personally, at scale through messaging. With its user-friendly interface and robust features, WhatsApp has emerged as one of the most popular messaging apps worldwide with 2.8 billion users in 2023.  WhatsApp has recently rolled out new features: WhatsApp Flows, that allows users to swiftly develop and deploy native, task-centric workflows on WhatsApp. In addition to this new[...]

Ramadan, a sacred month in the Islamic calendar, presents not only a time of spiritual reflection but also a significant opportunity for businesses to enhance their connections through platforms like business messaging. With over half of Muslim consumers expected to increase spending during this period, leveraging effective communication tools becomes crucial for boosting sales. Communities, entrepreneurs, and customers witness a notable surge in sales during Ramadan. Food and beverage businesses can offer special promotions, Iftar buffets, and discounts. Fashion and beauty companies can attract customers with modest clothing deals. Charity organizations can initiate targeted campaigns to encourage donations. Understanding consumer behavior during Ramadan is vital for marketers and business owners to capitalise on the sales opportunities. Numerous potential customers allocate[...]