As we navigate through the 21st century, one might expect technology to simplify tasks and boost productivity. Surprisingly, in sales organizations, the opposite seems to be true. According to Gartner research, nearly half of sellers today feel overwhelmed by on-the-job technology. This isn’t merely an inconvenience; it significantly hampers productivity, with overwhelmed sellers being 43% less likely to meet quotas, as reported by Gartner.
Despite this tech overload, artificial intelligence (AI) emerges as a potential savior for sales and business teams. Goldman Sachs estimates that AI could automate up to 31% of sales tasks, and an encouraging 8 in 10 salespeople believe AI can allow them to focus more on actual selling, according to a 2023 HubSpot report.
While sales teams have been slow to adopt AI, given the people-driven nature of sales and the long, relationship-based cycles in B2B markets, modern AI tools offer the promise of assisting rather than replacing human touch. Here, we delve into four distinct AI use cases that could revolutionize sales teams in the coming years.