Posts by: AiChat
November 21, 2019
Making a Chatbot part of your 2020 Marketing Strategy
Chatbots aren’t really a new-fangled innovation anymore. They have been slowly finding their way into our digital lives for a few years and we’re now at a point where in 2020, a lot of businesses have these conversational systems integrated into some part of their business. Typically, the chatbot has been adopted as part of customer service strategies. With the ability to answer questions without forcing you customer to call an agent, there are many experience and cost benefits to be had from such a solution. However, an emerging use case for chatbots has been growing momentum. Marketers are now turning to the technology where it can provide a new, smarter channel for their messages to be seen. Customers are[...]
September 1, 2019
My Summer Internship with an AI Chatbot Company
Why I Chose AiChat? The 3-months journey has been a truly fruitful one. I had the opportunity to join AiChat as an intern from the NUS Overseas Colleges programme. Being a year 1 Business Administration student with next-to-zero technical skills, I was surprised that an AI Chatbot startup with its business so deeply intertwined with technology would hire me. Nonetheless, it was a challenge that I relished to further develop myself in areas that I am lacking in. I had attended several interviews before AiChat, and many other startups impressed me with their projects and culture. However, AiChat was more. My interview with Sudono (Managing Partner, AiChat Indonesia) resonates deeply within. It felt more like talking to a friend than[...]
June 27, 2019
Data is the key to develop a truly conversational chatbot
The conversational chatbot is likely to play a large part in the future of digital marketing. With continued growth in messaging applications like WhatsApp, WeChat and Facebook Messenger, there is clearly a consumer demand for machine-based communications. In a survey by Usabilla at the start of 2019, 54% of respondents said they would always choose a chatbot over a human customer service representative if it saved them 10 minutes. Consumers expect certain tasks not to require human intervention with 83% saying they would expect to check a bank balance without human interaction for example. However, the challenge for businesses is that whilst chatbots fill the technology gap, 59% of consumers in a PWC survey felt that companies have lost touch[...]
June 12, 2019
4 Reasons Why Chatbots Are The Future Of Digital Marketing
Instant messaging applications are on the rise, and they are the way people communicate with businesses. You’ll often find people using messaging platforms such as Telegram, Facebook, WeChat and WhatsApp to communicate instead of email or phone call. This gradual increase in the number of instant messaging app users is a huge positive for brands and businesses, only if they can take advantage of it. So what benefit does the increase in instant messaging app users bring? How can brands and businesses take advantage of this benefit? Chatbots provide the answers to these questions, as they give brands an avenue to reach out to the massive user base of various instant messaging platforms. It makes the instant messaging app user[...]
April 22, 2019
The key to developing effective chatbots? Training – the Smart and Fast way.
The early adoption rate for chatbots is way higher when compared to the early growth stage of the mobile app. By the end of April 2018, Facebook Messenger developers alone had created 300,000 bots in their platform. This signifies the growth rate and adoption rate of chatbots for business applications. “80% of businesses want to deploy chatbots by 2020” — Source: Business Insider. Having said the importance of chatbots and its growth rate, you might be wondering, if there are numerous bots available in the market, “Why only a few bots are so popular? What is the unique selling point of these chatbots? What happened to the rest of the chatbots? The answer to all the question is, the way the bots[...]