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Best Practices and Thought Leadership

Freshly pressed articles, tips and insights into the Artificial Intelligence and Messaging industry.
Conversational Advertising: Measuring the impact of Click-to-Message (CTM) Ads

Conversational Advertising: Measuring the impact of Click-to-Message (CTM) Ads

Users everywhere already know and prefer messaging for friends and family, so[...]

How to Improve Customer Service Response Time with an AI Chatbot

How to Improve Customer Service Response Time with an AI Chatbot

The modern-day customer is impatient. The moment internet users land on your[...]

Why Conversational CX is the Modern Marketer’s Most Powerful Tool

Why Conversational CX is the Modern Marketer’s Most Powerful Tool

Today’s customers are more connected and better informed than ever before. The[...]

Integrate Social Messaging Into Your CX Mix

Integrate Social Messaging Into Your CX Mix

The usage of social messaging around the world is ever-increasing. Messaging apps[...]

5 Powerful Strategies To Improve Customer Experience

5 Powerful Strategies To Improve Customer Experience

With businesses actively pursuing customers outside their local area, nationwide and globally,[...]

Why Retailers Should Use Chatbots to Transform Their Digital Marketing Strategy

Why Retailers Should Use Chatbots to Transform Their Digital Marketing Strategy

Conversational Commerce, or what’s known as c-commerce, encompasses interactions when people and[...]