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Best Practices and Thought Leadership
Freshly pressed articles, tips and insights into the Artificial Intelligence and Messaging industry.

6 Hacks Every B2C Brands Must Try for Better Facebook Ads Performance 2023
With roughly 3 billion monthly active users globally, Meta (Facebook) is the[...]

How to Set Up Ads that Click to WhatsApp for Success
Ranked the third most popular social media network in the world, WhatsApp[...]

How Travel & Hospitality Brands Can Transform Guest Experience with AI Chatbots
The travel and hospitality industry bore a significant brunt of the impact[...]

Why Are Conversational Forms Better than Static Forms for Lead Generation?
When trying to get customers to reach us or leave their contact[...]

Conversational Commerce for eCommerce Business: 4 Things Not To Miss
Every e-retailer understands the challenges of competing for customer’s attention in the[...]

WhatsApp Business Account: Why You Need One & How To Set It Up Easily
Probably one of the best messaging apps in the world, WhatsApp has[...]

How To Set Up An Effective Facebook Ad that Click to Messenger
Facebook Ads that Click to Messenger (CTM) are reshaping conversations between businesses[...]

Leverage Omnichannel Conversations To Drive Sales During The Holiday Season
When the Covid pandemic hit 2 years ago, more than 74% of[...]

The Ultimate WhatsApp Marketing Strategy For Business Growth
Did you know that since 2015, Adidas has been using WhatsApp for[...]

7 Facts & Stats About WhatsApp Marketing Every Savvy Marketer Must Know
As of 2022, WhatsApp has surpassed WeChat and Facebook Messenger to become[...]

How CMOs Leverage Intelligent Conversational AI to Maximise Leads & Drive Engagement
The current digital world causes rapid changes due to the demands of[...]

AI Chatbot for Small Business: How To Drive Sales & Unlock Revenue Growth
In this digital age, most of us have interacted with chatbots online[...]
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