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Best Practices and Thought Leadership

Freshly pressed articles, tips and insights into the Artificial Intelligence and Messaging industry.
How to Set Up Ads that Click to WhatsApp for Success

How to Set Up Ads that Click to WhatsApp for Success

Ranked the third most popular social media network in the world, WhatsApp[...]

How Travel & Hospitality Brands Can Transform Guest Experience with AI Chatbots

How Travel & Hospitality Brands Can Transform Guest Experience with AI Chatbots

The travel and hospitality industry bore a significant brunt of the impact[...]

Why Are Conversational Forms Better than Static Forms for Lead Generation?

Why Are Conversational Forms Better than Static Forms for Lead Generation?

When trying to get customers to reach us or leave their contact[...]

Conversational Commerce for eCommerce Business: 4 Things Not To Miss

Conversational Commerce for eCommerce Business: 4 Things Not To Miss

Every e-retailer understands the challenges of competing for customer’s attention in the[...]

WhatsApp Business Account: Why You Need One & How To Set It Up Easily

WhatsApp Business Account: Why You Need One & How To Set It Up Easily

Probably one of the best messaging apps in the world, WhatsApp has[...]

How To Set Up An Effective Facebook Ad that Click to Messenger

How To Set Up An Effective Facebook Ad that Click to Messenger

Facebook Ads that Click to Messenger (CTM) are reshaping conversations between businesses[...]

Leverage Omnichannel Conversations To Drive Sales During The Holiday Season

Leverage Omnichannel Conversations To Drive Sales During The Holiday Season

When the Covid pandemic hit 2 years ago, more than 74% of[...]

The Ultimate WhatsApp Marketing Strategy For Business Growth

The Ultimate WhatsApp Marketing Strategy For Business Growth

Did you know that since 2015, Adidas has been using WhatsApp for[...]

7 Facts & Stats About WhatsApp Marketing Every Savvy Marketer Must Know

7 Facts & Stats About WhatsApp Marketing Every Savvy Marketer Must Know

As of 2022, WhatsApp has surpassed WeChat and Facebook Messenger to become[...]

How CMOs Leverage Intelligent Conversational AI to Maximise Leads & Drive Engagement

How CMOs Leverage Intelligent Conversational AI to Maximise Leads & Drive Engagement

The current digital world causes rapid changes due to the demands of[...]

AI Chatbot for Small Business: How To Drive Sales & Unlock Revenue Growth

AI Chatbot for Small Business: How To Drive Sales & Unlock Revenue Growth

In this digital age, most of us have interacted with chatbots online[...]

7 Winning Strategies for Retail Ecommerce Chatbot

7 Winning Strategies for Retail Ecommerce Chatbot

Adobe’s Trust Report 2022: APAC found that amid the rising digital economy,[...]