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Best Practices and Thought Leadership

Freshly pressed articles, tips and insights into the Artificial Intelligence and Messaging industry.

Increase Brand Loyalty Across Consumer Shopping Journey

Increase Brand Loyalty Across Consumer Shopping Journey

Ecommerce retail in 2019 saw $3.5 trillion in sales, globally. In 2020,[...]

From Chat to Conversion: A Quick Guide to Google’s Business Messages

From Chat to Conversion: A Quick Guide to Google’s Business Messages

Google is a driving force in all of our lives. The information[...]

Facebook F8 2021 Recap: Messenger API for Instagram, new WhatsApp for Business features, and more

Facebook F8 2021 Recap: Messenger API for Instagram, new WhatsApp for Business features, and more

Facebook has announced a number of new developer tools, including several messaging[...]

Contextual AI: The Future of Chatbots?

Contextual AI: The Future of Chatbots?

Technological advances such as the Internet and mobile connectivity have drastically reduced[...]

3 Ways to Acquire Customers via Facebook Messenger

3 Ways to Acquire Customers via Facebook Messenger

The present and future of communication is held firmly in messenger chat.[...]

Conversational Advertising: Measuring the impact of Click-to-Message (CTM) Ads

Conversational Advertising: Measuring the impact of Click-to-Message (CTM) Ads

Users everywhere already know and prefer messaging for friends and family, so[...]