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Best Practices and Thought Leadership

Freshly pressed articles, tips and insights into the Artificial Intelligence and Messaging industry.
Increase Brand Loyalty Across Consumer Shopping Journey

Increase Brand Loyalty Across Consumer Shopping Journey

Ecommerce retail in 2019 saw $3.5 trillion in sales, globally. In 2020,[...]

From Chat to Conversion: A Quick Guide to Google’s Business Messages

From Chat to Conversion: A Quick Guide to Google’s Business Messages

Google is a driving force in all of our lives. The information[...]

Facebook F8 2021 Recap: Messenger API for Instagram, new WhatsApp for Business features, and more

Facebook F8 2021 Recap: Messenger API for Instagram, new WhatsApp for Business features, and more

Facebook has announced a number of new developer tools, including several messaging[...]

Contextual AI: The Future of Chatbots?

Contextual AI: The Future of Chatbots?

Technological advances such as the Internet and mobile connectivity have drastically reduced[...]

3 Ways to Acquire Customers via Facebook Messenger

3 Ways to Acquire Customers via Facebook Messenger

The present and future of communication is held firmly in messenger chat.[...]

Conversational Advertising: Measuring the impact of Click-to-Message (CTM) Ads

Conversational Advertising: Measuring the impact of Click-to-Message (CTM) Ads

Users everywhere already know and prefer messaging for friends and family, so[...]

How to Improve Customer Service Response Time with an AI Chatbot

How to Improve Customer Service Response Time with an AI Chatbot

The modern-day customer is impatient. The moment internet users land on your[...]

Why Conversational CX is the Modern Marketer’s Most Powerful Tool

Why Conversational CX is the Modern Marketer’s Most Powerful Tool

Today’s customers are more connected and better informed than ever before. The[...]

Integrate Social Messaging Into Your CX Mix

Integrate Social Messaging Into Your CX Mix

The usage of social messaging around the world is ever-increasing. Messaging apps[...]

5 Powerful Strategies To Improve Customer Experience

5 Powerful Strategies To Improve Customer Experience

With businesses actively pursuing customers outside their local area, nationwide and globally,[...]

Why Retailers Should Use Chatbots to Transform Their Digital Marketing Strategy

Why Retailers Should Use Chatbots to Transform Their Digital Marketing Strategy

Conversational Commerce, or what’s known as c-commerce, encompasses interactions when people and[...]

Marketing automation statistics and 2021 trends every business should know

Marketing automation statistics and 2021 trends every business should know

Whether it’s your company’s website, Facebook page, or the humble email, there[...]