Google is a driving force in all of our lives. The information it houses influences many of our decisions, both personally and as a business. Did you know that there are nearly 6 billion searches done on Google every day? To expand the way Google connects its users to the businesses they need, they introduced Google’s Business Messages.
Customers expect to get information quickly on Google and these newer chat features help put that information into their hands. As a business, being ready to answers these questions is paramount to financial success and customer satisfaction. It’s an integral part of conversational advertising and one that your business should keep an eye on to stay ahead.
Research shows that 75% of customers prefer to engage with a business or brand over private messaging instead of other traditional channels, like phone calls. In fact, Twillo recently cited that 89% of consumers want to message brands. Messaging is here to stay. Here are all the details you need to know.