Whitepaper | Unleashing the potential of WhatsApp Marketing for business growth and scalability

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Summary

WhatsApp Marketing, a method of chat marketing that is becoming increasingly popular, simply refers to advertising a brand on WhatsApp. WhatsApp Marketing involves using the WhatsApp Business Platform to connect with, engage, and target both current customers and new users.

In this white paper, brands will get a chance to explore how WhatsApp works as a marketing channel, why and how to leverage WhatsApp marketing using the WhatsApp Business Platform and examine the role of AI in empowering businesses to deliver personalized customer experiences at scale.